|
Branding
India
Brand
India Showcase for the World -- Anil Gupta and Anupam Ghosh
Is
it really possible to brand a nation? If yes, where does the
Indian brand stand in the global landscape? Be it AdAsia 2003
or the Indian Economic Summit 2003, experts are discussing
and debating the need and benefits of branding India. After
all, why so much hype on the subject, ask Anil Gupta and Anupam
Ghosh.
©
IUP. All Rights Reserved
Branding
India -- Ratnaja Gogula
Each
state in India has its own unique features like culture, language
and history, to brand and promote itself. In this article,
Ratnaja Gogula stresses the need for branding the core competencies
of each state individually and supports the efforts of branding
the entire nation.
©
IUP. All Rights Reserved
Alisha,
Time to sing two new songs! -- Harish Bijoor
The
most important asset of any brand is its equity. Success depends
on how or to what extent can we leverage the equity of a brand.
the existing brand equity of India has to leverage on Brand
Social Equity, Brand Economic Equity, Brand Religious Equity,
and Brand Political Equity, says Harish Bijoor.
©
IUP. All Rights Reserved
The
Branding of India -- Amitabh Kant
Thailand
has one. Singapore has one. So does Malaysia. All these South--East
Asian countries are tasting the benefits of single--minded
branding. Amitabh Kant takes us through a journey to discover
a branding idea for probably the biggest brand in the world:
India.
©
IUP. All Rights Reserved
Nation
Brand: The route to sustainable wealth -- Kanugovi Sreenath, Arun Shenoy R and NVS Anjan
According
to a recent Inter Brand survey, the value of the top 100 global
brands equals the gross national income of 63 nations. The
startling factor is that one--third of global wealth is intangible;
it can't be seen or touched. it is important to take a closer
look as to how these brands multiply wealth and how the same
branding genius can be applied to countries for creating sustainable
wealth.
©
IUP. All Rights Reserved
Branding
India: The Land of Progressive Diversity -- Sunil Lulla
How
India manages to hold together despite its religious, linguistic
and cultural diversities is well known to the rest of the
world. Let these diversities be in the forefront while we
brand India, says Sunil Lulla.
©
IUP. All Rights Reserved
Branding
Excellence _ The Most Prominent Driver of Value for Indian
Companies -- Martin Roll
In
the coming years, Indian companies will have more opportunities
to explore and brand its products across the world. To succeed
in branding, they need to have consistency, global expansion,
sustainable business models and CEOs with vision and passion
at the top, says Martin Roll.
©
IUP. All Rights Reserved
India
_ The BPO Brand -- Deepak V Kuriakose
Business
process outsourcing (BPO) is a strategy widely used by MNCs
and governmental bodies mainly in the developed countries.
BPO gives them huge cost and economic benefits. Deepak V Kuriakose,
in this article, talks about why, how and when brand India
will emerge as the largest BPO hub in the world.
©
IUP. All Rights Reserved
Brand
India? -- Indrajit Lahiri
Indrajit
Lahiri questions the rationale behind branding India without
proper infrastructure, communication facilities etc. However,
though there are constraints, he says, India still has the
potential to brand its current core area i.e., its smart and
techie brains. everything has to start from here.
©
IUP. All Rights Reserved
India
-- The Civilization branding route -- Sumit Mitra
In
this article, Sumit Mitra talks about the significance of
branding a product, a commodity, a country. India's unique
heritage, history, culture and value systems are known and
respected across the world. However, only time will tell as
to what extent can we influence others with the above distinctions
in this technology--driven world.
©
IUP. All Rights Reserved
Managerial
Effectiveness Lessons from India -- Colonel VRK Prasad
Modern
theories for managerial effectiveness have failed to include
basic creeds like wisdom, principles and values. Ancient Indian
wisdom comes to the rescue of the corporate world offering
lessons in management, which could perhaps be used as another
gizmo for branding India, says Colonel VRK Prasad.
©
IUP. All Rights Reserved
Branding
the Nation: Challenge for the Masses and Policy Makers -- Joshy Joseph
There
are many things for India to be proud of -- the largest democracy
in the world, a vast and varied culture, geographical advantages,
technological advancements etc. However, the big question
is to what extent have we leveraged all our plus points to
create a strong image of India across the world. It is high
time to integrate and coordinate all the image--building efforts
and create a strong image of India.
©
IUP. All Rights Reserved
Project
Brand India: Bringing the Best of Both Worlds -- Dilip Cherian
India
has not failed to catch the bus to become the third largest
economy in the world by 2050. In this article, Dilip Cherian
talks about the need to create a multi--dimensional marketing
approach that focuses on the collective strengths of India
to build a strong brand of its own.
©
IUP. All Rights Reserved
The
`Incredible' Brand! -- Sushil Bahl
India
has its own uniqueness in many fields, which no other countries
can ever hope to match. Sushil Bahl insists on leveraging
this uniqueness economically, socially and politically to
create a brand called India.
©
IUP. All Rights Reserved
The
Protocol:Innovate or Immolate! -- Surya Pala
Nations
are not built on the foundations of support activities. To
build a strong India, we ought to be innovative, says Surya
Pala.
©
IUP. All Rights Reserved
|
