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ABB:
Providing `Access to Electricity'
--
Ajith
Sankar R N, Sanjib Dutta
The
case discusses the `Access to Electricity' programs initiated
by ABB as part of its Corporate Social Responsibility activities
in a few less developed parts of the world. The program was
begun at Ngarambe, a village situated near the Selous Game
Reserve in Tanzania. Here, besides bringing electricity to
Ngarambe, the electrification project helped in the economic
and social development of the village while taking care of
environmental concerns. ABB used the `Access to Electricity'
project as a learning experience and committed itself to undertaking
more such corporate social responsibility activities with
the long-term aim of generating stable revenues.
©
2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Childhood
Obesity: Should Junk Food be Regulated?
--
Jitesh
Nair, Rajavardhan Palakodeti,
Ramalingam Meenakshisundaram
The
case provides an overview of the marketing of junk food to
children across the world, and the role of government regulations
and industry self-regulation. The case looks into the concerns
raised by consumer groups and health organizations due to
the increasing levels of childhood obesity which have reached
alarming proportions. Junk food manufacturers like McDonald's,
Kraft Foods, PepsiCo, and Coca-Cola have come under intense
pressure to withdraw advertisements and promotional campaigns
that target children. The case also gives a brief account
of the arguments put forward by the Alliance for American
Advertising (AAA) in defense of the `rights' of companies
to advertise to children. This case also discusses the regulations
framed by governments in Europe and Australia, and the initiatives
taken by the junk food manufacturers to control obesity in
children. It looks at some of the promotional campaigns these
companies have designed to motivate children to adopt healthier
lifestyles.
©
2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
The
Adidas - Reebok Merger
--
Pushpanjali,
Ruchi Chaturvedi
The
case discusses the proposed merger of Reebok International
Limited with Adidas-Salomon AG. It describes the recent trends
and studies the ongoing merger in the sporting goods industry.
The case presents the rationale behind the decision to merge.
Finally, the case ends with a debate on whether the merger
would be successful.
©
2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Starbucks'
Human Resource Management Policies and the Growth Challenge
- -Shirisha
Regani, Sanjib Dutta
Starbucks
is one of the best-known and fastest growing companies in
the world. Set up in 1971, in Seattle, the company initially
grew slowly but expanded rapidly in the late 1980s and the
1990s. By the early 2000s, there were nearly 9,000 Starbucks
outlets across the world and the company's eventual retail
target was to open 30,000 outlets. It was widely believed
that the company's success and rapid growth could be largely
attributed to its committed and motivated workforce. This
case discusses the human resource management policies and
work culture at Starbucks. Starbucks cared about its employees
and was one of the few companies in the retail sector to provide
generous benefits to both full-time workers as well as the
part-timers. This ensured that employees remained motivated,
and Starbucks had a relatively low employee turnover. However,
in the early 2000s, the company faced the challenge of finding
and retaining the right number and kind of employees to sustain
its future growth.
©
2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Six
Sigma at Motorola
- -Yamini
Aparna, Vivek Gupta
Motorola
is the pioneer in introducing the `Six Sigma' quality program.
The company has won the Malcolm Baldrige National Quality
Award twice in 1988 and 2002. The case discusses the circumstances
that led to the evolution of Six Sigma in Motorola. It explains
in detail how Six Sigma was implemented at Motorola and the
results achieved by the company after its implementation.
The case also throws light on the recent developments including
Motorola's `New Generation Six Sigma' program and explains
how the company intends to use it for bottom line improvement
and better business performance.
©
2006 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Book
Review
The
Search: How Google and its Rivals Rewrote the Rules of Business
and Transformed Our Culture
-- John
Battelle
In
The Search, author John Battelle describes the evolution and
the future of Internet search. Fittingly, given its dominance
in the field, a good part of the book is devoted to the fascinating
story of Google, the company that could well define the future
of information dissemination and retrieval over the Internet.
©
2005 John Battelle. All Rights Reserved. IUP holds the copyright for the review.
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