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COVER
STORY
Value
Based Strategies: The New DNA for Corporate Success
- - Radha Mohan Chebolu
The
rising `business wars and `market demands emanating from
the changed socio-economic scenario need to be regulated and
fashioned in a no-harm pattern with the help of `value based
strategies. To balance organizational demands, employee esteem
and consumer behavior, new strategies have to be evolved to
mitigate the evils of corporate fraud/politics. No doubt,
its difficult to establish `ethical practices in the realm
of management, but it deserves immediate attention as it forms
the DNA of corporate growth.
© 2006 IUP . All Rights Reserved
COVER
STORY
Value
Based Management: The Corporate Art of Value Creation
- - K Mallikarjunan
Value Based Management (VBM) can be stated as a management
technique that has the creation of values within the organization
as one of its important goals, which covers all the functional
areas; particularly, the human resources, with focus on the
function of providing value added products and/or services
to the consumers resulting in the enhancement of shareholders
value too. It is also an ideology that infuses a sense of
ownership and responsibility in the employees through participatory
approach to management techniques. It is, in fact, a kind
of constructional scaffold on which is built the corporates
management structure for value addition and value creation
on all fronts of business, with the internal team being the
main contributors towards this end.
© 2006 IUP . All Rights Reserved
COVER
STORY
Value
Based Management and the Multidimensionality of Value: Attempting
to Overcome the Restrictions of Todays Value Based Management
- - Achim Seisreiner, Sebastian Träger
We
argue that a multidimensional value framework will help Value
Based Management (VBM) to return on the right track. Unfortunately,
todays VBM is predominantly restricted to the logic of shareholder
satisfaction. As a consequence, corporate decision-making
is mainly influenced by the future prospects of adding value
to invested capital. But we will show that there exist an
immense variety of value sources that also need to be included
to fully assess corporate value added. Only by broadening
VBMs present perspective on value, it can again be seen as
a helpful guideline to secure corporate sustainability.
© Seisreiner, A/Träger S (2004): Value Based Management and
the Multidimensionality of Value: Attempting to Overcome the
Restrictions of Todays Value Based Management. In: SAM/IFSAM
VIIth World Congress Proceedings, Goteborg. Reprinted with
permission.
COVER
STORY
Value
Based Management: An Indian Perspective
- - Subhasheesh Bhattacharya, Amitabh Kodwani
Societal
preferences change with the new set of values and expectations.
Even the companys attitude changes to `what is good for society
is good for my company/business. Business is created by society
as an instrument of wealth and welfare to attain socially
desirable goals through ethical means. Only Indian management
style associated with Indian culture and tradition can lead
our nation to `Excellence in all the areas of business.
© 2006 IUP . All Rights Reserved
CHANGE
MANAGEMENT
The
Changing Face of Change Management
- - Subhasis Ray
In
the fast changing world, companies need innovative practices
more than best practices in order to be market leaders. Inventing
and adopting new practices is definitely riskier but rewarding
as well. Is the scenario moving towards bottom-up paradigm,
where the initiation of change becomes more participative
in nature? The intention is to build an organizational culture
that is neither too orthodox nor too chaotic. The article
looks into the conventional change management methodology
and critically examines the changes that are necessary.
© 2006 IUP . All Rights Reserved
CHANGE
MANAGEMENT
Manager
as a Change Agent
- - Colonel VRK Prasad
The
business environment is changing fast in response to the evolving
conditions. Managers are assuming the role of change agents
with unfailing regularity. With increasing complexity of the
change process, managers should arm themselves with special
skills and attributes to ensure a trouble-free transformation.
© 2006 IUP . All Rights Reserved
GENERAL
MANAGEMENT
Keeping
Your Assets Intact
- - Pradip Sinha, Sadhu Ramakrishna
Employees
are the backbone of any organization. They give the organization
a chance to survive in an extremely competitive business environment.
And so, taking care of and nourishing them is of the utmost
importance for the management. If organizations fail to treat
them properly, they will soon find themselves decaying.
© 2006 IUP . All Rights Reserved
EDUCATION
B-Schools:
Tightening their Belts
- - PVL Raju
The
premier B-Schools, today, are under a lot of pressure to develop
strategies to ward off threat from the emerging crop of new-age
B-schools. As management cynics say, business strategy, essentially,
means preventing the next door neighbor from snatching a part
of your lunch! (That is `market share for you). One way
of developing new strategies is to conduct a SWOT (Strengths,
Weaknesses, Opportunities and Threats) analysis. It is time
for these B-schools to align management education with the
business realities of the marketplace.
© 2006 IUP . All Rights Reserved
CASE
STUDY
Managing
Cultural Change at P&G
- - Vivek Gupta
P&Gs
desire to change isnt a sign of weakness but one of strength.
Successful companies cant sit still. They must continually
reinvent themselves in order tostay competitive in an ever-changing
environment. -Mel Hughes, Financial at Stein, Roe
& Farnham, a US-based Investment Firm. P&G people and our
strang culture are sustainablecompetitive advantages. P&G
people are bright, creative owners of their company with a
passion for winning. But, more than that, they are committed
to improving the lives of the worlds consumers. They embrace
a common set of values and principles that keeps them focused
on doing the right thing-on doing whatever it takes to serve
our consumers. -www.pg.com, May 4, 2001.
© 2004 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
BOOK
REVIEW
Cross-Cultural
Business Behavior: Marketing, Negotiating and Managing Across
Cultures
- - Richard R Gesteland
Cross-Cultural
Business Behavior is a book, which tries to put the complex
issue of different cultures and associated issues in the arena
of international trade in a simple framework. Classifying
national cultures around four dimensions of focus, time, formality
and communication, the author presents a profile of the negotiators
of different countries, thus preparing the international manager
regarding what to expect from different cultures. Drawing
heavily from the authors own experiences, the book provides
an interesting and informative account of cultural nuances
for practitioners of international trade.
© 2004 Handelshojskolens Forlag, Copenhagen Business School
Press. All Rights Reserved. IUP holds
the copyright for the review. |
