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Business
Updates
Google's
Quest for the Perfect Ad Pricing Model
--
Suvra
Bisi and Debapratim Purkayastha
©
2006 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
Tata
Motors Bid for Jaguar and Land Rover
--
Hadiya
Faheem and Rajiv Fernando
©
2006 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
Is
Nokia Launching iPhone Killers?
-- A
Srinivasa Rao and Debapratim Purkayastha
©
2006 ICMR. All Rights
Reserved. No part of this publication may be reproduced, stored
in a retrieval system, used in a spreadsheet, or transmitted
in any form or by any means—electronic or mechanical—
without permission. To order copies, call +91-40-2343-0462/63
or write to the ICMR, Plot
#49, Nagarjuna Hills, Hyderabad 500 082, India or e-mail:
info@icmrindia.org. Website: www.icmrindia.org
Case
in Focus
Alan
Mulally's Challenges at Ford Motor Company
-- Bharath
Krishna and Rajiv Fernando
This
case discusses the challenges faced by Alan R Mulally (Mulally),
the President and CEO of Ford Motor Company (Ford Motors),
in his efforts to implement a turnaround at Ford Motors. Ford
Motors, an icon of American business enterprise, was going
through a troubled phase and had posted a loss of US$12.7
bn for the year ended September 2006, one of the worst losses
in the company's history. Mulally had succeeded Bill Ford
in September 2006. During Bill Ford's time, the company had
initiated the `Way Forward initiative' in the beginning of
2006, which aimed at restructuring the operations at Ford
Motors and bringing the company back into profits. Mulally
was known as turnaround expert because of his success in turning
around the airplanes division at Boeing. Bill Ford had brought
in Mulally to lead the company as he felt that only an outsider
could take drastic steps to save the company. The case highlights
the challenges faced by Mulally on the organizational front
and with regard to the organizational culture.
©
2007 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Germany's
`Green Dot' Waste Management System
-- Sachin
Govind and S S George
The
`Green Dot', a waste management system, was developed to reduce
packaging waste as well as to increase recycling/reuse rates
in Germany. The case discusses the Green Dot system, giving
details about the waste collection, sorting and disposal mechanisms,
the charges that companies had to pay to become a part of
the system, etc. It then gives an account of the initial obstacles
faced by the system and the measures taken to surmount them.
It also compares the Green Dot system with the system followed
in the UK. The case ends with a brief discussion on recent
happenings in the German waste industry.
©
2007 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
McKinsey's
Knowledge Management Practices
-- Indu
P and Vivek Gupta
The
case describes the knowledge management practices at McKinsey
& Company (McKinsey). Managing knowledge effectively is
of prime importance especially for consultancies like McKinsey
which depended heavily on knowledge for their existence and
growth. The expertise McKinsey gained over the years was put
into optimal use through knowledge management. Knowledge was
spread in the firm through training sessions, seminars, workshops,
sharing of the findings of the projects. The other KM efforts
that McKinsey undertook included development of centers of
competence, a practice information system, a practice development
network and a knowledge resource directory. The case also
examines how McKinsey promoted a culture of knowledge sharing
within the firm.
©
2007 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
Book
Review
Stumbling
on Happiness
-- Author:
Daniel Gilbert Reviewed
by S S George
In
Stumbling on Happiness, Daniel Gilbert, a professor of psychology
at Harvard University, shows why, for most of us, the pursuit
of happiness is all too often a wild goose chase.
©
2006 Daniel Gilbert. All Rights Reserved. IUP holds the copyright for the review.
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