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Cover Story
Winning Attitude for MBAs
--Neeta Baporikar
While skills can be acquired and developed over a period of time with hard work, it is critical to
develop a winning attitude towards work. This includes learning from failures, helping others, working
under stress and with people from diverse cultures.
© 2008 IUP . All Rights Reserved.
Career Management
Managing Careers in Troubled Waters
-- Indranil Banerjee
Within the uncertain business environment, managing the career is becoming a daunting task. It is
an equally hard challenge for a fresh college passout as well as to a top corporate executive.
© 2008 IUP . All Rights Reserved.
General Management
MBAs : Meeting the Diversity Challenges
--Manisha Sharma
In order to minimize the negativities and optimize the positive outcomes of workplace
diversity, managements are looking towards MBA professionals with some hope. This is the reason why they
are recompensing the MBAs so handsomely.
© 2008 IUP . All Rights Reserved.
HR
Campus Placement
--Bholanath Dutta
The rapid globalization, movement of people across geographical regions, integration of markets
and emergence of new economy have brought fresh challenges for companies. They have also thrown
fresh challenges in the context of employability of students.
© 2008 IUP . All Rights Reserved.
HR
Placement Crisis
Blow to B-Schools
--Vikas Shrotriya
Placement of management graduates has emerged as a colossal challenge facing B-Schools in
recent times. Many B-Schools are not in a position to place their graduates in suitable jobs despite the
sincerest of efforts. The dark side of the picture is that the situation is worsening each day. This article brings to
light some aspects of the placement crisis and also the measures that can be taken by B-Schools in order
to survive and grow in today's tough conditions.
© 2008 IUP . All Rights Reserved.
Interview
Joos Bars
--Siddharth Jaiswal,an IIM-A alumnus and Director,
SIRJ Foods Pvt., Ltd., New Delhi.
I feel the biggest learning for me at IIM-A has been to think big. The culture is wonderfully supportive in terms
of encouraging entrepreneurship. Be it professors, peers or the institute, support is one thing certainly not lacking.
© 2008 IUP . All Rights Reserved.
Technology
Virtualization Back to the Future
--V Venkateswara Rao
Virtualization is the new buzzword that is making a lot of headway among enterprises across the
globe, including India, offering significant benefits like better security, manageability and access to
desktop applications in a distributed world.
© 2008 IUP . All Rights Reserved.
Management
Philip Kotler Marketing Guru
--N Vijaya Lakshmi
The most distinguished professor of International Marketing in the world, this genius is widely
regarded as a leading expert on strategic marketing and is also regarded as the forefather of social
marketing. Considered the top marketing mind in business today, Philip Kotler is one who has defined and
redefined the rules of the game.
© 2008 IUP . All Rights Reserved.
Personality Development
Peer Pressure : Implications and Repercussions
--V Padmaja
Peer pressure exists in all stages of life. It results in either bringing out the best in a person or
influencing him to do something really drastic or even harmful. However, one needs to strike a rational
balance between giving in to what the peers believe and think and analyzing what is best for oneself. This
is, indeed, a challenging task and requires immense maturity on the part of the individual concerned.
© 2008 IUP . All Rights Reserved.
Personality Development
Competency-based Interviews
--Teenna Sawhney
There are certain jobs for which one can select an employee only if he or she is competent enough in
the areas which are required for the job. Therefore, it is essential that the employers/recruiters and
the candidates should know the basics of competency-based interviews.
© 2008 IUP . All Rights Reserved.
Personality Development
Social Intelligence : The New Science of Success
--M P Vishali
Social intelligence is a set of handy skills which can be used to interact successfully and beneficially
with people and win their cooperation. It is a blend of understanding the needs and working towards
the welfare of others.
© 2008 IUP . All Rights Reserved.
Finance
Essence of Financial Ratios
--Dr. C T George
Performances of banks can be observed and analyzed by means of certain sensitive, identified
financial ratios while knowingly allowing reasonable leeway towards the inherent limitations of ratios in general.
© 2008 IUP . All Rights Reserved.
Book Review
Five Minds for The Future
--Author: Howard Gardner,Reviewed by KBS Kumar
The behavior of a human brain has always been a fascinating subject and never-ending quest for
the psychologists and the researchers. The stalwarts like Freud, Binnet, Skinner and Pavlov have
contributed extensively to this field. This book attempts to look at the future needs at the workplace and the
corresponding thought processes required to meet those needs and thus sustain in the competitive and highly
demanding environment.
© 2006 Howard Gardner. All Rights Reserved. IUP holds the copyright for the review.
Newsmaker
Nobel Prize for Economics
--Paul Krugman
Sometimes a good economist, like a good columnist, succeeds not by making a point before everyone else, but
by making it better than anyone else. Prof. Paul Krugman's achievement was to formalize insights that many
people, previously, only had informally. Launched onto the pedestal of fame by the Nobel Prize for economics, his work
on Strategic Trade Theory combines a simple model of product differentiation and scale economies with transport costs.
© 2008 IUP . All Rights Reserved.
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