The Internet has attained a broad communication reach in the present sphere of globalized
finances and can be a significant tool to structure shareholders’ value. Several studies
(Seetharaman and Subramaniam, 2005-2006; Kelton and Yang, 2008; Garg and Verma, 2010;
Sanchez et al., 2011; and Khan and Ismail, 2012) have argued that the instantaneous, extensive
and low-cost communication of financial and non-financial information to investors in flexible
formats is made possible through a distinctive information disclosure tool, the Internet. The
Internet has a broad coverage, easy access to real-time information and open space for
information. Bonson and Escober (2006) argued that a company can make a large volume of
information available on its websites which enables the users to access details in the particular
area of their interest. Further, Gandia (2008) opined that the Internet offers benefits in
circulating and sharing corporate information in a cost-cutting and speedy manner. Al Arussi
et al. (2009) argued that the management can lessen the agency problem and improve
information asymmetry through the use of their website for information dissemination.
Internet Financial Reporting (IFR), which makes investors aware about the company
worldwide, is playing an important role in the market in the present scenario (Abdelsalam and
Street, 2007; and Al Arussi et al., 2009). IFR has been reasonably accepted as a tool to
communicate with stakeholders in the current time. The financial information of the firms can
be easily accessed through the use of the Internet. This provides an equal access to the potential
users and leads to democratization of capital markets. It decreases the information unevenness
among the institutional investors and others. So, research on its growth is important as well
as relevant.
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