The Role of Social Media Communication in the Branding of Educational Hubs
The IUP Journal of Soft Skills
Brijendra Singh Yadav
For delivery in electronic
format: Rs. 50;
For delivery through courier (within India): Rs.
50 + Rs. 25 for Shipping & Handling Charges
To download this Article click on the button below:
Social media has gained great attention in today’s society as an important tool for people to share their views, feelings and emotions at a faster pace. Not only the general society but the professional institutions too have been impacted by its usage whether for their recognition, branding or establishment in the market. The present paper focuses on the role of social media communication by educational institutions in this digitized world and shows how it is a double-edged sword.
Nowadays, social media has been an important part of one’s life from shopping to
electronic mails, education and business tool. Social media is playing a vital role in
transforming people’s lifestyle. Social media includes social networking sites and blogs
where people can easily connect with each other. Since their emergence, the social
networking sites like Twitter and Facebook have become key tools for news, and
journalists and their organizations have performed a high-wire act. These sites have
become a day-to-day routine for people. Social media has been mainly defined to refer
to “the many relatively inexpensive and widely accessible electronic tools that facilitate
anyone to publish and access information, collaborate on a common effort, or build
The various educational institutions, specially the institutions dealing with higher
education, remarkably use the social media as their major tool of communication with
the public with an objective of attracting the desired clients and maintaining long-term
relation with other stakeholders.
Soft Skills Journal, Social Media Communication, Branding, Literature Review, Educational Hubs, Impact of Social Media, Center for International Media Ethics (CIME), Educational Hubs.