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The IUP Journal of English Studies :
Why Business English
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The world of business is a continuously evolving entity. For a person to be a good businessman, it is essential for him to know how to communicate in such a way that he is able to earn the trust and support of his clients. For this to happen, an entrepreneur should learn what we call Business English. A relatively new category of English, it can help an entrepreneur become better than what he is right now, thus increasing his chances of achieving success. Business is all about communication. It revolves around persuasion and assertiveness. These skills can be developed or upgraded only with the help of Business English. Moreover a good communicator will always be projected as a person who is more confident about himself; this will again increase his chances of success. This paper explains in detail how, with Business English on his side, an entrepreneur will be able to achieve much more success in his business endeavors.

 
 
 

Business is all about creativity and problem solving. For an entrepreneur to be good at both, he needs to have excellent communication skills. In terms of advancement, he should be trained in Business English skills—a branch of English for Specific Purposes (ESP). This paper sheds light on how Business English can help entrepreneurs perform better in their fields. Toward this end, the paper focuses on the following topics: business and communication; what is ESP; what is Business English; learning Business English; the advantages of Business English; and the future of Business English.

 
 
 

Business is all about creativity and problem solving.