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The IUP Journal of Entrepreneurship Development :
Women Entrepreneurship in Assam: What Motivates Them for a Successful Entrepreneurial Career
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An entrepreneurial career can help women empower themselves. This can enable them to play a constructive role in their families and the society as a whole. The present study is conducted to determine the factors influencing the choice of an entrepreneurial career among women. Primary data was collected through survey method with the help of a structured questionnaire. The data was collected from 232 respondents who are women wishing to become entrepreneurs. The results reveal that personal development, being independent, achieving recognition in society, high ambition, dissatisfaction with present career, and obtaining less stressful work schedule than the present job are the main reasons that may motivate a woman to become an entrepreneur. Besides, need for application of newer innovation, creating employment opportunities, better flexibility to look after family responsibilities, and continuing family business may moderately motivate a woman to become an entrepreneur. In addition, factors like risk-taking ability, determination, creativity and innovation, initiative, efficiency, resourcefulness, intelligence, and dynamism and leadership may also moderately motivate a woman to become an entrepreneur.

 
 
 

The word entrepreneur is derived from the French word entreprende which means to undertake (Kuratko and Hodgetts, 2007). Entrepreneur is defined as a person who conducts the tasks of organizing, managing and assuming the ‘risks of any business’. An entrepreneur is a person who does the following activities (Kuratko and Hodgetts, 2007).

In the present era, there has been tremendous emphasis on female empowerment. In fact, every society and nation has focused on providing better opportunities to females. It is to be noted that empowered women can greatly help their family through all means. Besides, educated and empowered women can provide better upbringing for their children. This would be a great boon for any society in the long run. A career in entrepreneurship can provide greater opportunities for empowerment among such women (Bennett and Dann, 2000; Valencia, 2005; and Babalola, 2009). Keeping this in view, the present paper highlights the factors influencing the choice of an entrepreneurial career among women in the state of Assam.

 
 
 

Entrepreneurship Development Journal, Women Entrepreneurship in Assam, Successful Entrepreneurial Career