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The IUP Journal of Management Research :
The Factors Underlying the Quality and Productivity of Agricultural Extension Services: An Exploratory Study in Odisha
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In an agro-based region like Odisha, when most of the development activities are focusing on maximizing the benefits to the rural stakeholders, the time has come to understand the underlying factors responsible for developing the framework of this process. There are various opinions related to making this development process visible. Amidst all these strategic dimensions, the most eligible factors, i.e., the productivity of resources and the space utilized for the said purpose, can be put on a measurement platform. The present study makes an attempt to understand the relationship between the use of land and productivity with regard to agro-developmental processes.

 
 

Extension services have been considered equally important to other factors responsible for success in agriculture. An appropriately designed and executed extension service can very much enhance agricultural productivity as well (Birkhaeuser et al., 1991; Bindlish et al., 1993; Evenson and Mwabu, 1998; and Romani, 2003). Primarily, the word ‘extension’ indicates advisory and other service-related activities enabling rural inhabitants in effectively using the available productive resources (Katz, 2002). Coming to ‘Agricultural extension services’, mostly it acts as information provider to farmers on various issues like crops, seeds, best practices for production as well as trading, technologies and so on. These services act as knowledge boosters for farmers by incorporating real-time demonstrations, plots, trainings and meetings. With the sole objective of increasing the yield, ideal extension services also connect farmers to various research agencies on several occasions.

According to reports from the World Bank, expenses in excess of $10 bn have been incurred over a period of five decades on millions of agricultural extension service providers. Coming to the Government of India, the spending on extension programs in FY 2009-10 was around $60 mn. However, advances in technology and other similar factors also cannot ensure that certain farmers (mostly small farmers) access and take the benefits of the same. Therefore, it is required to make the stakeholders understand the framework within which the mutually dependent systems like the extension and the distribution systems work and subsequently enhance the level and quality of productivity.

 
 

Management Research Journal,Agro-developmental processes, Initial Public Offerings (IPOs),Factors Underlying the Quality,Productivity of Agricultural Extension Services, An Exploratory Study in Odisha.