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The IUP Journal of Law Review :
A New Era of Healthcare Consumerism: Trouncing Hallucination and High Jinx
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Consumerism camouflaged in welfares, beeping autonomy of individual choice and financial interests and integrity, embraced health sector with an astounding assurance of ‘health for all’. Consumerism in no time swiftly drifted from ‘vendor-centric’ to ‘vendee-centric’ for opulent and high income brackets. Health became a ‘product’ and patient transformed into a ‘consumer’ , mauling the mutual loyalty and trust between the ‘health provider’ and ‘health seeker’, and eventually engendered health consumerism since medical service got converted into industrial imperialism. Oceanic literature on right to health stuffed with legal, moral and social obesity could see only slack and sick human race, far from the enforcing executive regimes, and ‘healthcare’ became ‘health scare’ in terms of price and performance. Right to health cannot be construed to be a package of services, and according to WHO, “the right to the highest attainable standard of health” requires a set of social criteria that is conducive to the health of all people, including the availability of health services, safe working conditions, adequate housing and nutritious foods. Healthcare consumerism is about transforming health benefit plans by putting economic purchasing power and decision making into the hands of participants. Consumerism in the healthcare industry is an inescapable growing trend. Healthcare is not the same as the purchase of a TV set. This paper casts a cursory glance at the emerging era of health consumerism and the situation obtaining in India.

 
 
 

Consumerism, drifting from ‘vendor-centric’ to ‘vendee-centric’, has been construed to be a flag-atop for financial sovereignty and autonomy of individual choice, not running amok but to ensure just flow and delivery of goods and services for the benefit and welfare of all in the society. This consumer culture, in the present vibrant commercial societies, cannot be a symbol of opulent, aristocratic high-cost bracket favored by the entrepreneurial elite; nor could the business tycoons take advantage of the people’s idiosyncrasies to idolize their products for augmented sales. Consumerism is swiftly moving from needs to greed, and connotes a sign of freedom and choice. When technological advancement leapfrogged in 20th century, the traditional traits of consumer and supplier metamorphosed into symbiotic relationship manifesting mutual loyalty and trust.

 
 
 

Law Review Journal,Global Healthcare Consumerism,Accountability in Healthcare, Healthcare Province in India.