| Infosys was ranked among the top 
                    50 most respected companies in 
                    the world according to Global Reputation Pulse 2009, the 
                    annual report release by the Reputation Institute. According to the recent 
                    survey of Indian consumers, conducted by the Reputation Institute, 
                    Infosys received a global reputation pulse rating of 
                    77.45, and was ranked 39th on a list of the largest companies 
                    in India. The IT giant's reputation score is above the average rating of all 
                    organizations rated by costumers in 32 countries. Infosys in placed as one 
                    of the best elite group made up of the 200 best-graded companies in 
                    the world.  At a time when organizations are debating the significance of 
                    cultural and behavioral interventions on human resources, Infosys, a 
                    consulting and software services organization, includes its human resources on its 
                    balance sheet to affirm their asset value. As the knowledge-intensive 
                    company, Infosys recognizes the value of its human assets in maintaining and 
                    building enhanced culture and values for increasing its aggressive position 
                    among the rivals. At the same time, 
                    Infosys realizes that these assets can easily `walk away', as competitors in 
                    India and abroad want IT talent. Subsequently, the challenge facing 
                    Infosys is: "How can it build an effective organization through attracting, 
                    retaining and developing its human assets in a highly competitive and 
                    dynamic environment." This question is answered through extensive 
                    literature review and interview with the Infosys employees. |