This paper empirically proves how marketing has a definite impact on the returns of Bollywood movies made by the Hindi film industry. The different marketing channels, which can be used to create not just awareness but also increase the saleability of the finished product, have been aptly discussed in the article to carry it forward. Based on the empirical evidences an apt conclusion has also been drawn at the end of this research. The research tries to classify the movies taken up for the sample study based on their content and other promotional channels used.

What is the formula for successful movies? What do the audiences want? How do movies manage to keep the cash register ringing? These are the questions which have existed in the art of filmmaking since ages. There are no definite answers to them, though there are formulas which have been reasonably figured out by successful directors in the different eras of filmmaking. There have been tried and tested formulas which have focused on friendship, marriage, divorce, sentiments and so on. Intelligent movie-makers have tried to play safe by sticking to such formulas in the respective periods of filmmaking. There have been mavericks as well who have constantly experimented with bold and new themes. They have created a new niche for themselves as well as for the rest.

Cinema watching has never been the same. Gone are the days when a good movie was made, it was the content and story line, the strong performances which automatically drew the audience to the cinema theatres. The options of entertainment for the theatre-goer of the 1970s and the 1980s was relatively less. It was cinema which offered a valuable three-hour entertainment. The number of movies that were churned out of film factories were also comparatively less than the present era. Hence, the success of a movie purely depended on the content of the cinema.

Marketing Strategies, Hindi film industry, Curiosity marketing, Mass marketing, Regression Analysis, statistical Analysis, Curiosity marketing, Viral marketing, Indian film industry, Marketing channels, Entertainment Business, Consumer Behavior.