|
COVER STORY
Group Discussions : How to Organize Them
-- MS Rao
Many freshers find it very difficult to face Group Discussions (GDs) when they go for professional jobs. But, GDs have been made almost mandatory for most of the professional placements. They are also essential for getting into the MBA stream. This article highlights the importance, significance, and the tools and techniques involved in coming out of this process successfully. The expectations of the employer are also explained briefly so that candidates can make an effort to meet them. The entire article has been divided into three sessions such as pre-session, during the session and post-session. The article also explains the norms and rules along with the responsible role of a moderator to conduct the GDs professionally. It also dwells at length on the dos and don'ts during the session.
© 2008 IUP . All Rights Reserved
COVER STORY
Group Discussion : The Winning Mantra
-- Suneel Arora
Group Discussion-commonly termed GD-is supposed to be just a discussion, but most students misconstrue it to be a debate. It is not the platform where one likes to win and see others lose. But, nowadays, it is commonly compared to a football game where one has to outshine others as well as help one's team to victory. The skills developed to win the GD game will prove to be an asset even after beginning one's professional career.
© 2008 IUP . All Rights Reserved
PERSONALITY DEVELOPMENT
Writing Skills : How to Cultivate Them
-- DM Khandare
This article encourages and inspires all the readers to become acquainted with the nuances of writing. It sends a strong message that writing is a skill that anyone can develop provided there is passion, patience, perseverance and practice. This article motivates even non-writers to start writing by explaining the simple methodology of writing.
© 2008 IUP . All Rights Reserved
PERSONALITY DEVELOPMENT
Personal Branding : The New Holy Grail of Marketing
-- V Venkateswara Rao
A personal brand, like any other brand, differentiates and distinguishes a product, service or person from other brands.
© 2008 IUP . All Rights Reserved
PERSONALITY DEVELOPMENT
Performance Management : Key to Competitive Strategy
-- B Revathy
Companies which have introduced some form of performance management system have achieved overall better financial performance than those that have not.
© 2008 IUP . All Rights Reserved
B-SCHOOLS
Application of TQM : Path to Educational Excellence
-- Bholanath Dutta
The success of the concept of Total Quality Management (TQM) in industry has motivated many educators in recent times to implement it in academics. Educators believe that TQM can provide guiding principles in reforming education. Today, its successful application in academics is a fact and accepted worldwide in education reformation. This article discusses the advantages of TQM in education and the process of its implementation.
© 2008 IUP . All Rights Reserved
SPOTLIGHT
Emotional Intelligence : Empowering Personalities
-- Latha Nair
Emotional intelligence can be acquired by creating a viable culture and by continuously working on the positive aspects of life however difficult the challenges may be in the workplace. Every organization can build an emotionally intelligent culture by following the eight-step strategy.
© 2008 IUP . All Rights Reserved
INDUSTRY
Social Entrepreneurship : A Catalyst for Change
-- Annam Anand
Over the last two decades, the business world has seen an explosion of social entrepreneurs and a healthy competition in the social sector. The social entrepreneurship revolution is fundamentally changing the way society organizes itself and the way people approach social problems. The key objective of a social entrepreneur is to recognize society's problems on a large scale and to provide new solutions by changing the system persuading the entire society to take progressive steps. Just as social entrepreneurs create and transform industries, they act as change agents in order to improve systems, invent and publicize new approaches and advance sustainable solutions that create social value.
© 2008 IUP . All Rights Reserved
MARKETING
Tanishq : The Brand that Glitters
-- Subhalaxmi Mohapatra and Bani Kochar
Branded jewelry has become a status symbol and has indeed made a paradigm shift making shopping an elegant, distinct and a clearly rewarding experience.
© 2008 IUP . All Rights Reserved
BUSINESS ENVIRONMENT
Base of the Pyramid : Business from Bottom-up
-- Morteza Maleki
The Base of the Pyramid (BoP) is being heralded as the biggest opportunity in the history of commerce. This article aims at giving a brief introduction to BoP, its importance, and strategies for selling and buying from BoP market segments. After offering some business principles under the titles `operating guidance' and `code of conduct', it ends with some examples of BoP real practices.
© 2008 IUP . All Rights Reserved
GENERAL MANAGEMENT
Managerial Challenges : The New Millennium
-- D Suryachandra Rao
The forces within and outside the organizations have been making the business environment highly complex, increasingly dynamic and vulnerable in recent times. This makes the role of managers in formal enterprises around the world become more and more critical and challenging. The complexity of managerial environment requires understanding of the dynamics of various forces and their impact on the managerial practices. The article seeks to find out the critical issues and major managerial challenges that the managers may face in the new millennium.
© 2008 IUP . All Rights Reserved
GENERAL MANAGEMENT
Business Models : Response to the Environment
-- Nirajkumar Ambadas Thool
The prevalent habit of managers to borrow the straightjacket solutions from their mentors, icons and historic business tycoons is often ineffective as the environment to which they had responded was totally different from that of today's.
© 2008 IUP . All Rights Reserved
BOOK REVIEW
Hiring Smart for Competitive Advantage
-- Reviewed by MP Vishali
In this increasingly turbulent and fast-paced competitive world, a company's future depends on the talent and innovative capabilities of its employees. This book, a part of the Results-Driven Manager Series, is designed for managers who are hard pressed for time to fine-tune their skills such as putting the right people in the right jobs by conducting effective interviews, and matching talent and skills with organizational needs under increasing pressure to deliver good results. It essentially deals with the various aspects in hiring, including authoritative insights and techniques for improving job performance and achieving immediate results.
© 2008 IUP . All Rights Reserved
| 
