|
SPECIAL
ISSUE
Changing
Trends in Retailing and FMCG Industry in India
- - Neela Radhika, Vivek Gupta
As
consumer behavior and lifestyles change, people no longer
buy the way they used to. Simply increasing `width' and `depth'
of coverage no longer seems to produce the magical results
it once used to. _ `Marketing that Works,' Business Line,
April 2003.
© 2005 ICMR. All
Rights Reserved. For accessing and procuring the case study,
log on to www.ecch.cranfield.ac.uk or www.icmrindia.org
SPECIAL
ISSUE
The
Evolution of Private Labels: (Europe, America and India)
- - Subhadip Roy
Private
Labels are taking the world by storm and are also flooding
the Indian markets. This article traces the origin and evolution
of the retail industry along with private labels in Europe
and North America, and ends with a note on the evolution of
private labels in India.
© 2005 IUP. All Rights Reserved
SPECIAL
ISSUE
Private
Brands in Grocery Retailing: The Indian Scenario
- - Nitin Gupta
With
an increase in organized retailing, another phenomenon that
is being witnessed is the increase in the popularity of private
brands, especially in the grocery segment. Why is there an
increasing proliferation of private brands in this segment?
Is this a passing phase or a new beginning? How successful
will these private brands be in the grocery retailing? What
about the future of these brands? These are some of the questions
that this article attempts to answer.
© 2005 IUP. All Rights Reserved
SPECIAL
ISSUE
Theory
of Private Labels: Challenges and Opportunities Facing National
Brands in India - - R C Natarajan
Private
labels of retail stores in India are on the growth path. With
the retail sector poised for growth, national brand manufacturers
will have to contend with the competition within the distribution
channel, which calls for a revised marketing strategy, locally,
to thwart the threat of the private label in a store. The
phenomenon also offers national brand manufacturers the opportunity
to efficiently service the production needs of the private
labels. This article offers an insight into the economics
of private labels and the challenges and opportunities for
the national brands arising out of the growth of private labels.
A few lines of possible research are also suggested at the
end.
© 2005 IUP. All Rights Reserved
SPECIAL
ISSUE
The
Strategic Leverage of Store Brands and Private Labels - - Tyzoon Tyebjee
To
gain competitive advantage and to emerge as world-class retailers
Tyebjee suggests certain stratagems. Read on.
© 2005 IUP. All Rights Reserved
SPECIAL
ISSUE
Branding
Issues of Private Labels - - Saju Eapen Thomas
When
there is very little or no advertising and marketing efforts,
how can one build private label brands? This article evaluates
the issues behind branding of private labels.
© 2005 IUP. All Rights Reserved
SPECIAL
ISSUE
Using
Information Processing to Build a Private Label Brand - - R Edward Bashaw, Rachel K Smith
This
article examines how retailers could use Information Process
Theory in practice to enhance their private label branding
strategy. It first discusses the market forces, trends and
outlook for private labels among various markets and types
of retailers. Second, it examines India's retailing industry.
Third, it looks at branding, including private label branding.
Fourth, it discusses the Information Process Theory and, especially,
how it can impact private label branding. Finally, it concludes
with "Lessons from Information Processing Theory"lessons that
are theoretically-based and developed for the retail practitioners
who want to use private labels as part of their merchandising
strategy.
© 2005 IUP. All Rights Reserved
EXPERT
VIEWS
Private
Labels - - B K Anand
Private
labelsthe meaning can be obtained from the word itself. It
is a label that is private and not available with all and
sundry. One of the major reasons for retailers to go in for
private labels is to boost sales, which indirectly add to
the bottom line (profit). But there are various reasons for
choosing private labels, and this will largely depend on the
retailers' goals. There are retailers who sell mostly private
labels (like Westside) and there are retailers who also sell
private labels (like STOP from Shoppers' Stop, GEORGE from
Wal-Mart, Arizona from J C Penny, etc.) The reason could be
to differentiate himself or herself from the general retailer
who would sell merchandise available at many outlets. While
selling general merchandise, one would have to spend a lot
more on attracting customers, as the product would be available
at many outlets. This will definitely push up the operating
costs of the retails. But if the retailer were able to create
a name (like Westside has done), then they would not have
to spend as much on marketing as the general retailer. However,
if they were not successful, then it would mean a lot of investment
going waste.
© 2005 IUP. All Rights Reserved
EXPERT
VIEWS
Managing
Private Labels in Modern Retailing in India - - Gibson G Vedamani
When
one looks at what a private label means in modern retailing,
it is but a set of values offered and promises made by the
retail organization to their customersvalues and promises
from the organization that any competition simply cannot offer!
It is definitely not about a product or service identity,
an image or a logo created by a retail organization for its
merchandise or services to be known! These values and promises,
offered privately by the retailer to the customer, help to
establish an enjoyable cohesion or bonding between both.
© 2005 IUP. All Rights Reserved
EXPERT
VIEWS
Private
Labels in Food Retailing: The Competitive Edge - - V Rajesh
A
very simple retail model revolves around four parameters.
© 2005 V Rajesh. All Rights Reserve
EXPERT
VIEWS
Premium
Private Labels - - Rucheera Gumber
Private
labels/in-store brands have been a rage in the last decade.
Simply because they empower retailers in differentiating their
offer from competitors, building up customer loyalty and at
the same time generating higher margins through efficient
sourcing.
© 2005 IUP. All Rights Reserved
EXPERT
VIEWS
Private
Labels in Pantaloon Retail (India) Limited - - Kishore Biyani
The
word `private label' has established itself as part of the
retail vocabulary over the last couple of years in India.
But what exactly does it meanhow has it evolved and what have
been the reasons for its growth?
© 2005 IUP. All Rights Reserved
INSIGHT
Private
Labels: Regional Consumer Perceptions - - Sukanya Ashokkumar
A
study1 was conducted to know the level of awareness and extent
of preference for private labels in smaller cities. The consumer
perceptions are studies on three different dimensions; Manufacturer's
brands vs. private labels, different product categories (generic,
processed food and cleaning products) and different levels
of retail categories (Local vs. National). These findings
may usher in new hope for the regional small retailers.
© 2005 IUP. All Rights Reserved
|
