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Management

Case Folio

May' 06
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Articles

The Case Study Method

Thoughts on Case Teaching in Management Education

-- Roger W Schmenner

In the last issue, Professor Roger Schmenner of Indiana University discussed some ideas about teaching and learning and what we should expect of ourselves as professors. In this concluding part, he looks specifically at cases and their teaching.

PSA-Peugeot-Citroën: Strategic Alliances for Competitive Advantage

-- Sachin Govind, S S George

PSA Peugeot Citroën is the fourth largest automobile manufacturer in the world. The case discusses the strategic alliances and joint ventures that the company entered into. It throws light on some of the issues concerning the alliances and the benefits that the company gained from them. The case also discusses the challenges that the company is likely to face and its future prospects.

GM's Pension Fund Problems

-- Vinaya Kumar, Vivek Gupta

The case describes the huge employee pension, healthcare and retirement benefits-related liabilities of GM which, according to industry s, may lead the company into bankruptcy. It explains how these liabilities got accumulated over the years and mentions the measures taken by GM to pay them. It also discusses the reasons for the continuous decline of GM's market share in the US automobile industry. The case ends with the s' views on how GM should solve its problems.

Knowledge Management Practices at Toyota Motors

-- Shirisha Regani, Sanjib Dutta

The case discusses the various Knowledge Management (KM) practices at Toyota Motors, the world's most profitable automobile company. It also describes how Toyota enables wide knowledge sharing not just within the organization but also across its supply chain. It details the practices that make Toyota a true learning organization. It further explores the role of traditional organizational practices in the company's KM efforts. The case concludes with a discussion on how KM has contributed to Toyota's exemplary performance.

Match.com: The World's Leading Online Personals Site

-- Komal Chary, Vivek Gupta

The case examines the growth of Match.com from a pioneer of the concept of online dating in 1995 to emerging as the leading online personals site in the world by early 2000s. It discusses the strategies used by Match to grow its user base and tackle issues such as competition from other online personals sites. It also illustrates the implementation of latest technologies and innovations by Match to attract more users. The case ends with the challenges Match is likely to face in the future.

Marketing Strategies of Bajaj Allianz

-- Smitha Moganty, D G Prasad

The caselet highlights the strategies that Bajaj Allianz followed to market its life and non-life insurance policies. It details the innovative insurance products offered by the company that managed to grab the attention of consumers. The caselet describes how restructuring, tie-ups with banks, etc., have improved the company's reach in the Indian insurance market.

GE - Ethics and Social Responsibility

-- Ramya Narasimhan,
Ramalingam Meenakshisundaram

This caselet gives an overview of the social responsibility initiatives undertaken by GE under the leadership of Jeffrey Immelt. It discusses the lack of social responsibility exhibited by GE in the early years and its impact on the company's image.

Book Review

The Tycoons: How Andrew Carnegie, John D Rockefeller, Jay Gould, and JP Morgan Invented the American Supereconomy

-- Charles R Morris

The Tycoons is a book about the transformation of the United States into an economic superpower. The author, Charles Morris, portrays the lives of four individualsAndrew Carnegie, John D Rockefeller, Jay Gould and JP Morganwho played important roles in this transformation.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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