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COVER
STORY
Role
of HR in Corporate Turnaround
Vara Prasad
Organizations
have to gear up with new and innovative strategies to survive
and flourish in todays hyper competitive business environment.
In this scenario, HR is expected to play a vital role in helping
organizations to overcome challenges. This article argues
that HR should play the role of strategic business partner,
change agent and the champion of employees to turn around
the organization. It highlights the role played by HR in corporate
turnaround by citing various examples.
©
2006 IUP . All Rights Reserved
COVER
STORY
A
People Perspective of Corporate Turnarounds
Sireesha Mamidenna
Turnaround
is an upheaval, a change process; it is more than a rejig
of accounts and business models. Employee involvement is the
key to successful turnaround, as is evidenced by the examination
of some companies in India and elsewhere. This article discusses
the dynamics and the strategies that involve employees in
turnarounds.
©
2006 IUP . All Rights Reserved
COVER
STORY
Resourceful
Thinking as a Turnaround Strategy
Radha Mohan Chebolu
A
welldefined strategic framework of operations that have evolved
through a matured thought process helps in the turnaround
of an organization. The resourcefulness behind the thoughtmaking
also creates `value throughout the organization by focusing
on growth and profit improvement of the firm. By deconstructing
barriers to `innovation, the resourceful thinking makes the
organizational climate favorable to the implementation of
the turnaround strategy. Demanding a sort of `convergence
in thinking, the article makes a good deal of effort towards
identifying the broad parameters in this direction.
©
2006 IUP . All Rights Reserved
EMPLOYEE
ENGAGEMENT
Employees
as Brand Ambassadors
Chitra Mukunnan
`The
organizational identity can be designed by the organizations
conscious efforts with strategic measures. If it is effectively
used, the productivity and the efficiency of employees will
increase as they identify themselves with the organizational
brand. The employees themselves become the brand ambassadors
to carry forward the mission of the organization, as they
effectively engage in building a strong employer brand. Hence,
employee engagement through organizational identity should
be the focus if the objective of the organization is to succeed
in its ventures.
©
2006 IUP . All Rights Reserved
RECRUITMENT
Corporate
Recruitment : An Art or a Task?
Meenu Bhatnagar and Anandan Pillai
The
article primarily focuses on the issues and challenges faced
in corporate recruitment, and lays emphasis on the factors
that the employees consider in selecting a company to work
for.
©
2006 IUP . All Rights Reserved
COMMUNICATION
Persuasion
: A Change Strategy
Sanjit Kumar Roy
Change
management has been one of the hot topics in the field of
management for the last three to four decades. Changing employees
attitude is a very tough job for managers, but somewhere in
the organization, groups of people are already doing things
differently and in a better way. For the creation of a lasting
change, these positive deviant groups have to be identified
and persuaded to follow the change program. Under their influence,
others might also follow the same. Hence, a new change model
is required for the modern organizations.
©
2006 IUP . All Rights Reserved
HUMAN
RESOURCE ACCOUNTING
Human
Resource Accounting : The Financial Statement of HRM
Latha Nithyanandam
Until
recently, Human Resource Management (HRM) activities have
commonly been evaluated in behavioral and statistical terms.
In this competitive climate where everything is related to
finance, the need to evaluate HRM activities in economic terms
is becoming increasingly apparent. Developing such measures
requires an interdisciplinary approach wherein information
from accounting, finance, economics and behavioral science
has to be incorporated and delivered in the language understood
by the business world.
©
2006 IUP . All Rights Reserved
CASE
STUDY
IBMs
Turnaround and Its New Business Model
Vivek Gupta and Konakanchi Prashanth
2004
ICMR. All Rights
Reserved. For accessing and procuring the case study, log
on to www.ecch.cranfield.ac.uk or www.icmrindia.org
BOOK
REVIEW
The
Corporate Sufi
Author: Azim Jamal
The
Corporate Sufi, a book by Azim Jamal, explores the relationship
between the metaphysical Sufi philosophy and the urbanized
corporate working of the 21st Century. By using Sufi anecdotes
and allegories the author illustrates how by incorporating
Sufi principles in life, one can lead to personal fulfillment
and enrichment. He has also included easytofollow guidelines
and practical tips on how Sufi principles can be instrumental
in fusing personal enlightenment and professional ambition.
2006
Azim Jamal. All Rights Reserved. IUP
holds the copyright for the review |
