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B-Schools
MBA Recruitment
in Times of Recession
-- Bhawna Bhardwaj
Recession throughout the world has forced companies to cut down
their operations and lay-off many employees. When MBA aspirants and students
see the data of major lay-offs in various sectors, a question that definitely arises
in their minds is why to pursue a career in such a field where jobs are scarce
and people are being fired. The ongoing global meltdown has forced students to
be cautious in their career decisions. This article throws light on the recession and
its impact on management jobs.
© 2009 IUP. All Rights Reserved.
B-Schools
MBA Euphoria
in the Downturn
-- Sweta Banerjee
A person holding an MBA degree, completed from a supposedly recognized
B-School has a greater scope for a better job, retention or making a job switch in
a crisis situation than one who does not hold the degree.
© 2009 IUP. All Rights Reserved.
Management Education
Relevance of Management Education
-- Vivekanand
The relevance of management education is difficult to discuss and debate as
the concept of relevance itself is complex, ambiguous and multifaceted. In
this article, the relevance of management education has been discussed from
the perspectives of what should be taught and who should teach. It is difficult to
take a stand on both these issues, but there is a possibility of developing some
generic guidelines that emphasize integrating the opposites that generally tends to
form the bipolar opposites in most of the discussions on relevance of
management education.
© 2009 IUP. All Rights Reserved.
Placements
Effective Placements: The Issues Behind
-- Rajendra Chandorkar
Of the millions placed by professional institutions, those who succeed follow
a proven path, either knowingly or unknowingly in their corporate interaction. Is
it only knowledge acquired or lack of it, the aptitude, attitude or a combination of
all these that matters? This article tries to look into the problem of a trainer.
Students, unable to retain their jobs, pose a serious problem to many organizations.
The problem has a bilateral angle. The performers seek better opportunities and
the organizations seek better recruits, resulting in a great turnover of manpower.
The cost of new recruitments and their subsequent trainings can be huge, yet it
does not guarantee any stable process.
© 2009 IUP. All Rights Reserved.
Cover Story
ZooZoo Commercials: New Cult of Marketing
-- MP Vishali
ZooZoos have brought a paradigm shift to the ad world and its
stupendous success reveals that the ad world will no longer be dominated by ageing film
stars or mediocre sportspersons. The popularity of the ZooZoo ads campaign
proves that there are many creative ways to convey a message than age-old practices.
© 2009 IUP. All Rights Reserved.
Entrepreneurship
Budding Entrepreneurs
-- Stephanie Jones
Is there a connection between MBA students and entrepreneurship? Are
MBA students interested in setting up their own businesses as an alternative to
regular employment in the public or private sectors? Is this trend on the increase,
given the recessionary environment? "Yes", is probably the answer in each case.
© 2009 IUP. All Rights Reserved.
Entreprenuership
An Entrepreneurial Mindset: The Essential Component for a Competitive Edge
-- Mary Kay Copeland
This article challenges the current evaluation system for B-Schools and
argues that they fail to measure superior educational outcomes. It also suggests
that business schools should practice what they preach and adopt an
academic entrepreneurial model that promotes innovation, change, improved
market response and superior customer service.
© 2009 IUP. All Rights Reserved.
General Management
Self-directed Leadership
in Turbulent Times
-- M Gail Derrick
Leaders see opportunities, while others see barriers. Leaders see
fortuitous events rather than obstacles, and leaders know that every experience is
a learning event. This sustained learning adds to the knowledge and
experience base. In times of crisis, leaders must be learned and capable enough to apply
the theoretical to the practical; be able to synthesize the major ideas
into applicationa plan of action. Those who are not able to do so, are quickly
left behind, and out.
© 2009 IUP. All Rights Reserved.
Business Environment
Achieving Work-Life Balance Among Woman Employees
-- Bindu Anto Ollukkaran
Achievement and enjoyment are the two fundamentals in one's life. You
cannot have one without the other, no more than you can have a coin with only one
side. This article focuses on the different causes of stress faced by women
employees in their workplace and various strategies to manage stress at the workplace.
© 2009 IUP. All Rights Reserved.
Case Study
India Post Re-engineering the Future
-- Neha Gupta and Ashwani Agarwal
Having existed for over 150 years, India Post is now face-to-face with the
post-liberalization challenges just like most of the other domestic players
across industries. Fierce competition and a newly defined meaning of `connectivity'
are taking their toll on the department. Suddenly the market structure has
changed, the mammoth network of post offices seems so not helpful in retaining the
market. The department needs to answer where it lags: Is it the technology, the
services, the positioning, the bureaucratic structure or something else?
© 2009 IUP. All Rights Reserved.
Book Review
Speak to Win How to Present with Power in Any Situation
Author: Brain Tracy
Reviewed by Kishor Bhanushali
Effective speech is the most important component of personality
development. The book shows how to master the art of the winning speech and how to use
this art to achieve all goals and objectives of personal and professional life.
© 2008 Brian Tracy. All Rights Reserved. IUP holds the copyright for the review. | 
