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August' 04
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It's All About Good PR
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PR - The Mantra for a Robust Corporate Image
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Facing Crisis - Is Your PR Active?
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The `Write' Side of Public Relations
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PUBLIC RELATIONS

Search Engines and Future Hit History of Public Relations in America

-- Greg Jarboe

The Internet has influenced every sphere of business activity, including PR. Greg Jarboe traces the tradition of PR and how new age PR professionals can leverage Search Engine Optimization to their advantage.

© 2004 SEO-PR (www.seo-pr.com). Reprinted with permission.

PUBLIC RELATIONS

Corporate Brand Threat: Blogs & Disruptive Messaging

-- Robb Hecht

The power of the one-way brand marketing strategy via static print collateral and websites is losing ground to the interactive "talk-back" power of blogging. Are PR-backed blogging initiatives the "needed mechanism" which will save the corporate marketing branders' day?

© 2004 Robb Hecht. All Rights Reserved.

PUBLIC RELATIONS

Lean-for-Life: The Healthy Australia Project

-- Andrew Decker

If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the safest way to health. -Hippocrates (460-377 BC)

© 2004 New Wave Images Pty Ltd., trading as The PR People. Reprinted with permission.

PUBLIC RELATIONS

It's All About Good PR

-- Deepak

In this article, Deepak traces the origin, development and issues that pervade PR profession and suggests the road ahead.

© 2004 IUP. All Rights Reserved.

Article Price : Rs.50

PUBLIC RELATIONS

PR - The Mantra for a Robust Corporate Image

-- Pankaj Priya

PR as a discipline and practice has had a chequered history. It has been loosely substituted for marketing, advertisement, publicity, personal selling, etc. and hence has been defined from different perspectives. This makes one issue very clearPR has been and will be a very crucial element for healthy existence of an organization. Pankaj Priya evaluates the PR's role that makes or breaks corporate image.

©2004 IUP. All Rights Reserved.

Article Price : Rs.50

PUBLIC RELATIONS

Facing Crisis - Is Your PR Active?

-- Anil Gupt

Be it the much debated recent controversy of pesticides in the soft drinks, or the famous Tylenol tampering episode of 1982events like these can be a potential threat to the organization's reputation bringing in financial, social and ethical challenges. Such events, generally termed as crises can be managed and the damage can be minimized provided organizations have effective public relations departments. Is your PR active?

©2004 IUP. All Rights Reserved.

Article Price : Rs.50

PUBLIC RELATIONS

The `Write' Side of Public Relations

-- Nimish Dubey

Writing is an integral part of a PR practitioner's life. Nimish Dubey traces the snakes and ladders of it.

© 2004 IUP. All Rights Reserved.

Article Price : Rs.50

 
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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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