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COVER STORY
Employer Branding
-- M Vijaya Sunder and Viney K Thakar
For any organization, its employees are its first market, as they are the ones who carry
the image of the organization to the outside world. Today, many organizations face the problem
of employee dissatisfaction leading to lowered productivity and high attrition rates. This
article determines the extent of use of various techniques applicable to employer branding efforts
in selected Indian organizations, and whether the use of these techniques is a conscious
and planned effort towards formal HR branding.
© 2009 The IUP. All Rights Reserved.
COVER STORY
Employer Branding: A Strategic HR Tool for a Winning Edge
-- Jyoti Budhraja Singh
This article offers a contemporary perspective on the subject of employer branding
by providing some practical insights on the recent best practices of leading organizations in
this field. Several HR experts carry varying notions about the benefits of employer branding;
while a few may regard an investment on branding practices as a waste, some others realize
its importance in the competitive business scenario. This article analyzes the role of
employer branding during recession, by sharing a few best practices of business leaders in recent
times. An attempt is made to provide a holistic coverage on this topic by blending theoretical
insights, with real life examples for facilitating a thorough understanding of the subject.
© 2009 The IUP. All Rights Reserved.
WORKPLACE ISSUES
Tough Times Never Last … : But Tough People Do
-- Alan R Zimmerman
Its easy to stay motivated and be effective, when everything is going your way.
Nevertheless, how do you keep your energy high and performance successful, when the economy,
the competition, and just about everything else seems to be working against you? This
article outlines seven specific strategies to increase your effectiveness, both personally
and professionally, when the changes are rapid, intense, and sometimes overwhelming. The
article emphasizes on doable actions rather than theoretical models for tough times.
© 2009 Alan R Zimmerman. All Rights Reserved.
ORGANIZATIONAL BEHAVIOR
A Behavioral Framework of Corporate Transformation
Through Renewal and Revitalization
-- Swarup Kumar Dutta
The key to the long-term success of an organization has changed from sustainable
competitive advantage to continuous self-renewal. This article details the process of corporate renewal
and revitalization. The key to making the process of corporate renewal work is a carefully
planned sequence of steps, which would lead to revitalization. The framework of sequential
steps includes reorganizing, realignment and rejuvenation. Reorganizing is breaking down the
firm into small units in which, individual initiative and discipline can be instilled.
© 2009 The IUP. All Rights Reserved.
DIVERSITY MANAGEMENT
Diversity at Workplace
-- Saumya Goyal
Understanding the dimensions of diversity help organizations become aware of,
appreciate, and value diversity. Four main models emerge from the research carried out in the area
of diversity dimensions in the workplace. These are: diversity wheel, four layers of
diversity, diversity iceberg, and the kaleidoscope perspective of the individual. The diversity
dimensions which are most significant in an Indian organization are language, regional origin,
religion, socioeconomic status, gender, ethnicity, and food habits. Irrespective of whichever country
or company one belongs to, in order to build a culture of diversity, the key is to respect
the sensitivities of the local traditions and norms, understand the `hidden' dimensions,
and combine them with global organizational values.
© 2009 The IUP. All Rights Reserved.
WOMEN AT WORKPLACE
Women Executives : Glass-Ceiling Myths and Mysteries
-- Yamini Reddy, Nirmala Daita and V Krishna Veni
Women in recent years have, undoubtedly, proved themselves in all walks of life.
However, women executives still have to cover a lot of ground. As per the report of Catalyst, the
leading research and advocacy organization for corporate women, it will take women 47 years to
attain parity as corporate officers of Fortune
500 companies. The prime reason is gender discrimination that has unnoticeably engulfed most companies across the world. The
research report released by Accenture revealed that women declare `gender barrier' as still playing a
key role in restraining their achievements at the workplace. In this article, an attempt has
been made to discuss the realities of glass-ceiling and offer some remedial measures to break
the glass.
© 2009 The IUP. All Rights Reserved.
TRAINING
A Facelift to Management Training
-- Manishankar Chakraborty
Management training has undergone tremendous metamorphosis. A trainer has to imbibe
the global best practices with a tinge of localization. The emergence of cutting edge technology
has given a new dimension to the training domain. Country specific dynamics are also important
as cultural issues coupled with local dynamics form a crucial reason for realigning with
the changed perspective. The article deciphers the firsthand experience encountered by
the author, while training in different countries, using different resources.
© 2009 The IUP. All Rights Reserved.
EMPLOYEE ENGAGEMENT
Employee Engagement : A Mantra for HR Managers
-- Prabhi G and Roja Rani Tegala
An organization's productivity is not only measured in terms of profit, new products,
customer satisfaction, and employee satisfaction, but also in terms of employee engagement.
Employees are said to be engaged, when there is a positive attitude towards the work and also a
high degree of commitment. The article focuses on the challenges faced by the Human
Resource (HR) managers to improve employee engagement for an organization's survival. It also
throws light on other aspects of employee engagement like the benefits, key indicators and the
factors influencing employee engagement.
© 2009 The IUP. All Rights Reserved.
SOFT SKILLS
Counselling : The Indian Way
-- Iti Roychowdhury
Man in his strife-ridden life in the materialistic world of today requires a mentor, a
counselor, and a patient listener. The Western people seek professional help, while the Indians find
peace and guidance from spiritual gurus. For helping the fellow man/woman emotionally, it is not
just the treatment that is required but also good listening skills, empathy and wisdom. Add to
this, the aura of mystique and faith and you have a winning combination for curing all
psychosomatic disorders. India has known this truth, since times immemorial. And, we as a nation, would
enjoy even better mental health, if most of these gurus could be more professionally trained
or alternatively, if we shed the diffidence in seeking the help of a professional.
© 2009 The IUP. All Rights Reserved.
SOFT SKILLS
Resume Writing : Selling Oneself Effectively
-- R D Jatain
Like an emissary, one's resume precedes the job and makes a candidate's entry
possible. Employers need to know how to appreciate a resume for selecting the most suitable
employee. Resume has a lot to say and show in absentia and helps one to decide whom to call one for
an interview. Effective usage of resume necessitates learning the art of preparing it
more objectively, precisely, and correctly. Its theoretic usage has made the development of
certain guidelines for writing a good resume inevitable. It requires an appealing and
attractive presentation, while also meeting certain accepted parameters.
© 2009 The IUP. All Rights Reserved.
MOONLIGHTING
Make the Most of Time and Talent Through "Moonlighting"
-- Rashmi Joshi
In the present scenario of economic recession, typified by growing unemployment
and decreasing wages, employees are looking for ways and means to mellow down, if
not completely negate the effects of economic downturns on the income levels. Moonlighting
is one such option, where an employee can take up a second job in addition to his full-time
job, which can be used to an advantage as a hedge against a possible job loss or for
supplementing family income. The article discusses the various aspects of moonlighting and how an
effective policy can be formulated for meeting the organizational requirements.
© 2009 The IUP. All Rights Reserved.
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