Welcome to Guest !
 
       IUP Publications
              (Since 1994)
Home About IUP Journals Books Archives Publication Ethics
     
  Subscriber Services   |   Feedback   |   Subscription Form
 
 
Login:
- - - - - - - - - - - - - - - - - -- - - - - - - - - - - -
-
   
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
The IUP Journal of English Studies
ISSN: 0973-3728
A ‘peer reviewed’ journal indexed on Elsevier,
and also distributed by EBSCO and Proquest Database

Mar'17

Previous Issues

The IUP Journal of English Studies, an academic initiative of the IUP, is an intellectual vehicle for informed critical evaluations of various areas of literature, English Language Teaching, translation studies relating to emerging and established genres. A fresh and invigorating evaluation of the contributions of writers and their significant writings are on offer in the Journal.

Privileged access to Online edition for Subscribers.
Editorial Board
Information to Authors
  • British Literature
  • American Literature
  • Commonwealth Literature
  • Indian Writing in English
  • English Language Teaching
  • Comparative Literature
  • Translation Studies
Articles
   
Price
(INR)
Buy
Effective Listening Enhances the Process of Communication
Teaching Reading Skill Using Heuristic Technique Through Schema Theory
Techniques in Teaching Writing Skills
Investigating the Lexical Networks in the Vocabulary of Indian ESL Learners
The Importance and Scope of Technical Writing Skills
Storytelling: Creating a Positive Attitude Toward Narration Among Engineering Graduates
Teaching English to the Physically and Mentally Challenged Children
The Feasibility of Learning English by Special Children Through SOLO Taxonomy
Development of Self-Assessment Tool to Determine Language Difficulty and Its Associated Psychological Barriers in Presenting Clinical Cases Among Student Nurses with Limited English Proficiency (LEP)
Health Information Technology in Emergency Department
Why Business English
An Integrated Approach to Business English
A Study on Reaching the Product Through Process in a Classroom
The Practical Role of Public Speaking in Teaching Business English
Why Can’t Tertiary Learners Write A “Decent” Business Letter?
Business English: An Experiential Learning Approach
Campus to Corporate: Learn, Adapt, Change, and Survive
Select/Remove All    
Contents
(March 2017)

Effective Listening Enhances the Process of Communication

--R Lakshmi

The purpose of teaching Technical English in engineering colleges is to improve the students’ communication skills. It has been found that students who have good communication skills have a better chance of doing well in the job market. Most of the engineering students have technical knowledge, but they are poor in communication skills. To express their innovative ideas, they need good communication skills. All the four skills—Listening, Speaking, Reading, and Writing—are important. While much attention is paid to written and spoken skills, listening, the most important skill, is ignored. As language acquisition is based on listening, this paper analyzes the importance of effective listening skill in the process of communication.

Article Price : Rs.50

Teaching Reading Skill Using Heuristic Technique Through Schema Theory /p>

--X John Paul and G Christopher

This paper discusses the essential role of background knowledge of the text and demonstrates the concept of schema theory, one of the cognitivist learning theories, with regard to teaching of reading to the students. The schema theory is described as a mental structure of preconceived ideas. It really connects the reader to the text and therefore the reading becomes more meaningful. The schema theory influences attention and absorption of new knowledge. Reading requires worldly knowledge, and it leads to the interactive process between the text and the reader’s prior background knowledge. So, a heuristic technique is used by the readers to understand the text better. This method enables the reader to discover the meaning by themselves without much effort. Therefore, the paper attempts to inform the readers that the heuristic process in schema theory encourages and enables all the readers to feel more comfortable in perceiving the meaning of the text in the reading process so that it becomes reader-centered reading.

Article Price : Rs.50

Techniques in Teaching Writing Skills

--Gangubai/Shashikala Dhanapal Ingale

Listening and writing are perhaps the two language skills not systematically taught from the school level to the university level. This paper explores a few ways in which the skill of writing could be taught at the undergraduate level. It has been observed that undergraduate students are expected to write long essays, but they are never taught how to write a paragraph efficiently. It needs to be explained to them that even a short paragraph has a structure—a beginning, a middle, and an end. Advanced students may be encouraged to select a topic of their choice and write exactly five sentences or seventy words, for example. This emphasizes the need for writing the first draft and then revising it by reducing or adding to it. This enhances their command over vocabulary and grammar. While teaching vocabulary, the aspects that need to be highlighted are collocations and appropriateness in terms of style and register. While teaching grammar, the aspects that need to be taught are inter-clausal relationships and the use of cohesive devices. Undergraduate students need to be given practice in creative thinking. They should be able to relate writing tasks to their own real-life situations so that the gap between academic tasks and the students’ real lives can be reduced. They should be taught the skill of editing and reviewing their own writing critically.

Article Price : Rs.50

Investigating the Lexical Networks in the Vocabulary of Indian ESL Learners

--V Kavitha and S Padmasani Kannan

English as a language has come a long way from being a medium of arts, aesthetics, and literature, and has evolved as a medium of exchanging ideas and knowledge. For some, it is a language that exhilarates and elevates the soul, while for others, it is a powerful tool that conveys their knowledge and helps them climb up the professional ladder. The idea of “using” English for practical purposes has been accepted long since, and learning and teaching English for Specific Purposes (ESP) has gained momentum. There are cognitive theories that help understand the Child Language Development, Second Language Acquisition, and Learning English as a Second Language. The cognitive understanding of language acquisition can help in the acquisition of ESP and Technical English too. It is believed that the vocabulary is stored and retrieved in the form of networks and associations connecting the words by their properties. The strength of the connections decides the efficiency of the vocabulary in storage and usage. There are some networks that are fragile and some that are strong. Technical English vocabulary is all about grouping the vocabulary related to the particular field. This paper discusses how the knowledge about the networks and their strength and properties can help understand and enhance the Technical English vocabulary.

Article Price : Rs.50

The Importance and Scope of Technical Writing Skills

--Naveen Kumar Dubey

Technical writing in English serves as an essential tool in communicating or conveying one’s ideas, views, observations, instructions, and suggestions in a more logical and technical manner. Technical writing in English, in the field of engineering, requires specific registers, structure, and definite sets of vocabulary. Technocrats and professionals need to have good technical writing skills in the preparation of reports, presentations, documentations, etc. Technical writing in English is used for a specific purpose, and hence it needs to be precise, relevant, and without redundancy. Skills such as writing instructions and inferring data from graphs and charts require the above. This paper highlights the above ideas with exact examples, besides explaining the various writing skills required in the field of engineering.

Article Price : Rs.50

Storytelling: Creating a Positive Attitude Toward Narration Among Engineering Graduates

--V Anuradha and M Rengaraj

Narration is a sequence of events providing order in which the content is told. It helps to improve cognitive understanding. For engineering students, creativity is essential in their innovations and applications (Constantino et al. 2010). Engineering students have to present the data with explanation closest to the context. Narration is an essential trait for engineering students that can be nurtured by storytelling. This paper focuses on the attitudinal change toward narration which is enhanced through storytelling. Storytelling has created a positive attitude toward narration among engineering students. To meet the objectives of the study, the attitude scale developed by Abidin, Pour-Mohammadi, and Alzwari (2012), interviews, and observation were used to collect qualitative data. It is a study about the attitudinal change toward English language, and it explores the creative process of two engineering students toward narration. The findings of the study suggest that storytelling is a powerful tool in inculcating a positive attitude toward narration and creating more engaging and exciting learning environments.

Article Price : Rs.50

Teaching English to the Physically and Mentally Challenged Children

--G Anburaj and R Venkateshwaran

Since English has become the global language, it is essential to know English to communicate with people in different parts of the world. Nowadays, English is taught to children from an early age. Generally, the methods used to teach the other children cannot be used to teach the physically and mentally challenged children because of their disabilities. Even so, there are methods to teach the physically and mentally challenged children English so that they can be independent and face the world confidently despite their disabilities. This paper focuses on a few such methods.

Article Price : Rs.50

The Feasibility of Learning English by Special Children Through SOLO Taxonomy

--D Annuncy Vinoliya

The need for featured education increases as the world enlarges in terms of development. Being a global language, English is considered as the second language in most of the schools in India. This paper focuses on the special children as learners of English as the second language and on learning English language in a simple and easy way through SOLO Taxonomy, an outcome-based learning methodology. The paper also focuses on the students’ capability of learning the task from the simple level to the complex level. It also explains the main activities involved in teaching English to the special children through SOLO taxonomy.

Article Price : Rs.50

Development of Self-Assessment Tool to Determine Language Difficulty and Its Associated Psychological Barriers in Presenting Clinical Cases Among Student Nurses with Limited English Proficiency (LEP)

--V Cynthia Premalatha

In the present scenario, honing English language skills related to one’s profession is the need of the hour. Booming opportunities in the nursing profession have attracted many students from the backward and rural areas to pursue it. Generally, they are from the lower middle class, income-wise, with limited exposure to English. Reviews on non-English speaking nursing students show that most of them do not experience meaningful learning outcome and face negative experience due to their inability to cope with the expected standard of achievement. They also have less possibility to work independently as their language ability poses barriers. A review on case presentation skills states that only one-fourth to one-third of medical students indicated any training in handoffs, and approximately only a fourth of those with a little experience in handoffs reported feeling confident in the task. This substantiates the need to understand the perceived language barriers in presenting a clinical case. Presently, there is no tool exclusively to measure the language needs of student nurses with Limited English Proficiency (LEP) with regard to clinical case presentation. Therefore, the author, as an English teaching faculty for student nurses, has developed and standardized a measurable tool to determine the perceived language difficulty and the associated psychological barriers of the nursing students with LEP in performing clinical case presentation.

Article Price : Rs.50

Health Information Technology in Emergency Department

--Hepsibah Francis, Duttagupta K K and Rama Vaidyanathan

India is embarking on various healthcare reforms for appropriate healthcare delivery. For better healthcare service delivery, effective information and management is fundamental. In hospitals, the front end operator at Emergency Department (ED) is an important area of focus. However, the myriad government and nongovernment health organizations and other related bodies continue to provide inconsistent, desperate, and at times unhelpful services. Identifying the barriers and facilitators to effective use of health system is the first essential step to offer potential solutions. The purpose of this paper is to evidently provide a review of the literature on Health Information Technology in ED and identify the barriers and facilitators to effective use of electronic data management system in emergency services. The evidence base will then drive the development and implementation of appropriate health service by effective health information technology delivery to improve outcomes for people with health issues.

Article Price : Rs.50

Why Business English

--S Brindha

The world of business is a continuously evolving entity. For a person to be a good businessman, it is essential for him to know how to communicate in such a way that he is able to earn the trust and support of his clients. For this to happen, an entrepreneur should learn what we call Business English. A relatively new category of English, it can help an entrepreneur become better than what he is right now, thus increasing his chances of achieving success. Business is all about communication. It revolves around persuasion and assertiveness. These skills can be developed or upgraded only with the help of Business English. Moreover a good communicator will always be projected as a person who is more confident about himself; this will again increase his chances of success. This paper explains in detail how, with Business English on his side, an entrepreneur will be able to achieve much more success in his business endeavors.

Article Price : Rs.50

An Integrated Approach to Business English

--R Jayalakshmi

Globalization has led to a growing demand for English language. This demand has not only led to the spread of English world over but has also brought with it new methods and ideas for teaching and learning the English language. English thus has witnessed a paradigm shift in learning and teaching from traditional linguistic method to English for Specific Purpose (ESP). The role of the teacher or instructor has also shifted and has developed from traditional model to that of a facilitator. ESP has globally led to a shift from the traditional teacher-centered approach to a student-centered approach. And this approach does not focus on how much the students know at the end of the study but on how well they can use what they know. Therefore, the shift is more toward the outcome, and thereby ESP has turned out to be outcome-based. In this scenario, this paper aims to discuss the need for ESP in the globalized world and Business English as ESP, which is more outcome-based. The paper also talks about fitting Business English into the curriculum, assessment, and the learning outcomes.

Article Price : Rs.50

A Study on Reaching the Product Through Process in a Classroom

--S Padmasani Kannan

Corporate employment has given a lead to focus on oral communication. We have failed to notice that Facebook and mobile messages have aborted the written communication. As a result, students have failed to know the difference between formal language and informal language. The students selected for the corporate struggle to write any message in decent accurate language. The miscommunication makes them lose the job even during the training period. Business communication is the first product that impresses the clientele. To reach this, the writing should be decoded properly, for which the process of writing is important This paper analyzes instances of miscommunication by students and employees. Further, it explains the new approach tried by the researcher which resulted in a lot of improvement in the performance of the students.

Article Price : Rs.50

The Practical Role of Public Speaking in Teaching Business English

--Preetha Rewins

The relationship between English language and the business world has converged to a point of inseparable actuality. The paradigm shift of English from a language of the colonizers to that of global lingua franca emphasizes the relevance of English in the international discourses. The challenging demands of globalization have bolstered new and contingent trends in English for Special Purposes. The English Language Learning methods have moved from “full frontal teaching” to student-centric teaching methods in order to foster better student participation in the learning process. This paper, an account of the author’s years of teaching Business English to students of diverse linguistic, cultural, and social milieu, strongly recommends the induction of public speaking in Business English classes to enhance good communication and presentation skills. The paper proposes that effectively conducted public speaking sessions and practices can help the students conquer the fear of interviews, presentations, and corporate meetings.

Article Price : Rs.50

Why Can’t Tertiary Learners Write A “Decent” Business Letter?

--Aruna Arputhamalar and S Padmasani Kannan

Globalization has unlocked thousands of jobs worldwide, which has knit the people of different countries and cultures to work with one accord. The graduates dream to join the global stream of corporate employees as soon as they complete their college education. Be it an engineer or a humanities graduate, everyone desires to enter the corporate world. But the corporate organizations constantly complain about the poor writing skills of the new hires. There could be various reasons as to why students do not write well. The present study focuses on one of the reasons. The study undertook a pilot survey, using a questionnaire, on one hundred second year BCA students (tertiary learners) of an Arts and Science College in Chennai, India, to understand the perception of the tertiary students about their English language and formal writing skills (business letter, report, note taking, summary, presentation, memo, and e-mail). The analysis indicated that the students perceived their formal writing skills to be “good.” Further, the study framed the hypothesis and the Part 2 (Diagnostic test) business letter writing task was administered to the same sample of students. The evaluation of the business letters showed that not even a quarter of the students were able to write “good” business letters. The study concluded with certain suggested solutions to solve the students’ writing predicament.

Article Price : Rs.50

Business English: An Experiential Learning Approach

--Shanfaz C K M

English is the most widely used language in the world of trade and commerce. Hence, it has become common for nonnative English speakers to study Business English as a specific tool with the aim of interacting with those from English-speaking countries or with companies that use English as a shared language. As a purpose-specific tool, the goal of Business English is to carry the message across and reach agreement. It demands a business-oriented English vocabulary and a bunch of skills. These skills include letter writing, delivering presentations, negotiating, or plain small talk in English. Exams like TOEFL, IELTS, BEC, and GRE test such skills. Getting trained for one or two of these courses is mandatory for today’s engineering students. This paper explains the importance of Business English and the uses of the above-mentioned courses—a prerequisite for modern-day business.

Article Price : Rs.50

Campus to Corporate: Learn, Adapt, Change, and Survive

--Pintu Champ Mahato

The corporate atmosphere is very different from the college atmosphere. Hence the graduating students are completely unaware of the unspoken nuances, social norms, and professional environment of the corporate, which may be extremely challenging and traumatic for a few. College life is quite casual where one can take things for granted such as freedom to choose subjects, liberty to dress the way one likes, and select the kind of friends with whom one wants to hang out. But the corporate environment and etiquettes are completely different, and as a result, a novice may find it difficult to adjust to the new setting. Hence the college students would do well to also focus on their listening and communication skills, besides the course content, to prepare themselves for the corporate life ahead. This paper sheds light on a few of those nuances and skills with examples from the corporate.

Article Price : Rs.50

Search
 

  www
  IUP

Search
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
 
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Click here to upload your Article

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

more...