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The IUP Journal of Soft Skills
ISSN: 0973-8479
A ‘peer reviewed’ journal indexed on Cabell’s Directory,
and also distributed by EBSCO and Proquest Database


Previous Issues

In the new economy of rapid technological change and increasing business complexity, organizations are striving for developing quality human capital. Soft Skills can provide the path towards this goal. The journal focuses on the application of various concepts of communication and behavioral aspects of personal effectiveness. The journal will address all issues of soft skills including Organizational Communication (Corporate Communication), Interpersonal Communication and Global Communication (Cross-Cultural Communication). It would also address issues on stress and attitudes. The journal aims to be a medium of expression and exchange of ideas among soft skills trainers that would be of interest to academicians and industry professionals. It would also be a medium for industry professionals to share their best practices.

Privileged access to Online edition for Subscribers.
Editorial Board
Information to Authors
  • Business Communication
  • Interpersonal Communication
  • Active Listening
  • Role Understanding
  • Leadership
  • Aligning Attitudes to Organizational Culture
  • Interpersonal Relations
  • Conflict Resolution 
  • Counseling and Mentoring
Persuasive Communication in Fledgling Entrepreneurship: A Case of Entrepreneurs in Odisha
Soft Skills in Project Management: A Review
Time – Your Workplace Ally
The Impact of Checklist on Job Performance: An Exploratory Study
Attrition Among the New Hires: A Soft Skill Perspective
The Role of Social Media Communication in the Branding of Educational Hubs
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(Dec 2016)

Persuasive Communication in Fledgling Entrepreneurship: A Case of Entrepreneurs in Odisha

--Madhulika Panda

The paper deals with the significance of persuasive communication skills in entrepreneurship in the contemporary business environment of Odisha. It examines the arenas where persuasive communication is considered most relevant for an entrepreneur. It also assesses the entrepreneurs’ comfort level in using English as a business language, and their perception of the relevance of alternative training modes for improving their persuasive communication skills. In this paper, a comparison is drawn between the perceptions of the entrepreneurs of Singapore and those of Odisha with regard to the importance of the persuasive communication skills in business.

Soft Skills in Project Management: A Review

--Sindhu Ravindranath

The present paper explores, through a review of related literature, the importance of soft skills in Business Administration and highlights the need for the inclusion of the same in BBA and MBA curriculum. The paper further recommends a quantitative study to better understand what skill sets would be of help to the students.

Time – Your Workplace Ally

--Revathi Turaga

In today’s competitive organizational scenario, along with our expertise and skills, it is very important to also be able to show large productivity, which in simple layman terms is, “how much work can we get done in how much time?” We hem and haw and struggle to find the right way to divide our time to complete all our official tasks, whilst also ensuring that we have the time for our personal tasks. In the midst of all this, what really take a hit are our leisure hours where we have no time for ourselves, which thus leads to stress and loss of good health. It has thus become very important to make time for our friend, our ally, and to find a way to work together with it, to not only achieve all that we want to, but also relax and give time for our learning and growth. This paper looks at a few simple techniques that can help achieve these objectives.

The Impact of Checklist on Job Performance: An Exploratory Study

--Ivaturi Murali Krishna

This is the age of technology. We have accumulated stupendous knowhow and put this in the hands of some of the most highly trained, highly skilled and hardworking people in our society. Many times, in spite of all this, the know-how is unmanageable. In order to manage this, checklists were developed. It is almost four generations since the first checklists went into use in aviation sector during World War II. Checklists seem to be able to defend not only the inexperienced but also the experts. They are supposed to provide a cognitive net that catches mental flaws inherent in all of us. The flaws may be of memory, attention or thoroughness. Thus, checklists raise wide and unexpected possibilities. But they have their own limitations too. And because they do, it is the user’s discretion to identify which kind of situations checklists can help with and which one they cannot. This paper focuses on what checklists can do. The paper aims at understanding the logic and methodology of checklists and how it enhances the performance. Creating and using checklist is a subtle art (soft skill) which comes from experience and know-how.

Attrition Among the New Hires: A Soft Skill Perspective

--M Showry and K V L Manasa

Attrition among the new hires has been a challenge faced by the managers in IT organizations. Many companies struggle to find the right fit, select a talented and motivated technical employee and then suffer a jolt when the person they hired quits before the completion of training. IT industry, which is already suffering from alarmingly high employee costs, incurs huge costs due to its inability to retain a new competent hire. The objective of the paper is to analyze the causes of premature exit of employees from their jobs to understand the role of soft skills in dealing with the situations arising in new work environment. The study attempts to investigate how an emphasis on soft skills and personality-related issues during hiring process, on boarding process and training can mitigate the rate of attrition among early hires.

The Role of Social Media Communication in the Branding of Educational Hubs

--Brijendra Singh Yadav

Social media has gained great attention in today’s society as an important tool for people to share their views, feelings and emotions at a faster pace. Not only the general society but the professional institutions too have been impacted by its usage whether for their recognition, branding or establishment in the market. The present paper focuses on the role of social media communication by educational institutions in this digitized world and shows how it is a double-edged sword.





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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management
Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.
International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.