Whether it be traditional print media or electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only puts your message across to your target audiences, but also brings about desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and it expects to generate more sales. Couple this powerful David Ogilvy approach to marketing with search engines online and a whole new world opens up to you and to building a relationship with your potential customers.

Unlike paid Search Engine Marketing (SEM), organic/natural Search Engine Copywriting (or SEO copywriting) is the process of rewriting text on a website page in such a manner that it continues to appeal to the site surfer while also being compatible to search engines. In this way, search engine copywriting optimizes your site content so that search engines tend to rank your site higher when keywords related to your business are searched.

One might question the need for search engine copywriting, when they already have the best copy on their website. The fact is that sometimes, even the finest written copy by the greatest copywriter might not generate the rankings on the search engines that you had hoped for, despite the fact that you have a great product or service and have spent an amazing amount of time and money in building that site. Why would this be? Because many people don't yet understand that they have two audiences to please in search engine copywriting: Search engines and the visitors to their sites