Advertising,
which originated from a Latin word "Advertire", is really performing
a magic in today's business environment. The advertisers have transformed themselves
to larger extent in the aspects like novel presentation of themes, decreasing
duration of advertisements, and faster replacement of old advertisements by new
advertisements, and they have become more conscious regarding social concepts.
Advertising
is any paid form of non-personal presentation and promotion of ideas, goods or
services by an identified sponsor. Advertising conveys concepts about companies,
goods and services by means of words, pictures, diagrams, sounds, music, color,
shape and symbol on two levels of significancethe rational and the emotional.
Objectives
of advertising are finding new users, supporting sales force, increasing profit,
reaching customers who would otherwise be inaccessible to sales staff and reducing
selling costs. Main functions of advertising department are preparation and control
of advertising budget, allocation of funds, supervising advertising and market
research, and distribution of advertising material.Romans
and Greeks were first people who started advertising by drumming and sign boards.
Winston Churchill had once pointed out "Advertising nourishes the consuming
power of men. It creates wants for a better standard of living . It spurs individual
exertion and great production".
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