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E-Business Magazine:
Adoption of Bluetooth Technology : Europe vs. US
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The article presents a comprehensive view on Bluetooth technology. The different applications that use Bluetooth technology and the issues regarding its adoption are discussed. The article examines the reasons behind the low adoption of this technology in the US and compares it with that of Europe. It also discusses the application of Bluetooth in home security and enterprise use in the US.

In the fast pace business environment, wireless technology is becoming very popular. Various wireless technologies like Ultra-wideband, Infrared technology, Wi-Fi and Bluetooth are being developed to improve the effectiveness of communications. Bluetooth technology, however, has become dominant by becoming the industry standard for Personal Area Networking (PAN) in the race of better and effective communications.

Bluetooth-enabled products were received quite comfortably in Europe. Seeing the success of these products, the American companies like Motorola decided to market them in America. But these products were not very popular. Even now, the market for Bluetooth-enabled products in US is still at its lowest rate of adoption as compared to its European counterpart. The reasons behind the different adoption level in the two giant markets - Europe and US are discussed in this article.

Bluetooth technology was conceived to replace cable technology and now it provides a means to connect various devices like personal digital assistants, mobile phones, printers, digital camera, and televisions. The connection is made through a low cost and secure short range radio frequency and offered data transfer rates of about 400 kbps and operated in 2.4GHz frequency band. The advantage of using this technology is that it provides faster connection times, better audio performance, improved quality, and better resistance to interference from other wireless products like Wi-Fi.

 
 
 

Adoption of Bluetooth Technology : Europe vs. US, applications, compares, security ,enterprise,business environment,wireless technology, Ultra-wideband, Infrared technology, communications,marketing strategies,
Information Technology ,interoperability requirements, frequency band , trade association.