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Projects and Profits Magazine:
Creativity : A Strategy to Forge Ahead in PM
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In today's complex business world, success belongs to projects which stay away from the practice of repeating the same patterns by emphasizing on creativity to reach their preconceived goals. This article is an attempt to show a number of technical factors that foster creativity in different projects. Project leaders who are supple in thoughts and are confident to go ahead in a new direction, are the real pioneers of successful projects.

Creative thinking is not a talent; it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves creativity and innovation, which leads to increased productivity and profit.

Creativity is something which facilitates the projects to keep up competitive advantage by identifying obstacles, generating, selecting and developing valuable ideas to remain as the best in their respective fields. It is the capability of breaking away from conventional patterns and it is the touchstone of the knowledge economy at hand. Though, occasionally, it is the outgrowth of substantial and target-oriented work, at times coincidence may be a cause of pioneering such breakthrough. As Professor Amabile, a renowned researcher on creativity explains, "Creativity is the first step in innovation, which is the successful implementation of those novel appropriate ideas. And innovation is absolutely vital for long-term corporate success...no firm that continues to deliver the same products and services in the same way can survive". It is widely recognized that a number of projects foster innovation and creativity for their expansion and sustenance and the competent project managers endeavor to generate an atmosphere that would be conducive to creativity.

 
 
 

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