This article aims at providing a pragmatic and lithe framework for the efficient management of knowledge workers in the volatile economy. The new environment, characterized by a dissemination of relational knowledge among the knowledge worker community, warrants a new approach to managing knowledge workers as an alternative to the traditional functional approach. The article deals with modern methodologies for optimum utilization of knowledge workers in innovation affluent organizations. It sheds some light on the apparent delineation between Human Resource Management (HRM) and knowledge management.

This article emphasizes on the innovative strategies in the field of HRM and links it to the management of knowledge workers.

Design/Methodology/Approach: Research initiatives from diverse fields are taken as reference to identify the importance of knowledge management and different techniques of managing knowledge workers effectively.

Findings: Provides definitive explanations/reasons as to why knowledge workers should not be managed, using quality of work life concepts and organizational structures. It also includes clearly defined principles for the development of Knowledge Age organizations through employee branding and employee empowerment.

Practical Implications: It is an especially useful source for the development of innovative enterprises capable of motivating and expanding the creative potential of knowledge workers.

We are living in a continuously changing world fraught with uncertainty, market fluctuations, and aggressive competition. Today's emerging age of knowledge economy and knowledge management has created a new breed of company employees, whose intellectual capital is the accumulated experience, commitment, and potential for developing and maintaining the learning organization. Such persons are referred to as knowledge workers. A knowledge worker puts people first. He or she leverages technology to maximize efficiency and corporate success round the clock. In 1959, management expert, Peter Drucker, popularized the term `knowledge worker', which was invented by Fritz Machlup, a Princeton Economist.

HRM Review Magazine, Knowledge Management, Human Resource Management, HRM, Organizational Structure, Employee Empowerment, Information Technology, IT, Knowledge Economy, Organizational Culture, Global Academic Institutions, Knowledge Skills, Decision Making.