One of the most common and also difficult decisions confronted by companies is whether to spend on advertisements first or to launch the product first. Also, there are situations where the company has to change consumer perceptions/behavior through advertisements. However, the company will have to decide whether to go in for advertising or sales promotions depending on the type of the product, competition and affordability.

The word advertisement is de-rived from the Latin word `advert ere', which means turning attention towards something. Especially after liberalization and with the increase in the number of television channels, there has been a massive rise in the number of television advertisements. Also due to extensive competition, all the players are struggling to get their share of the consumer's attention. Marketers today want more shelf spaces at the distribution outlets. For all these companies have to spend heavily on both advertisements and sales promotions. This article gives some glimpses on this issue.

Print Media is large traditional medium compared to the other media like Internet and mobile. Due to the increased competition and decline in readership, the print media is mainly driven through the advertisement revenues. The print medium is projected to grow at CAGR of 9% over the next three years and reach around Rs. 266 bn in size by 2013.

According to the 2009 KPMG report, the radio advertisement spends amount for about 4% of the advertising spends in India today. The radio industry is expected to grow at a CAGR of 14.2% over 2009-2013 and reach a size of 16.3 billion by 2013.

Advertising Express Magazine, Sales Promotion, Word Advertisement, Liberalization, Radio Advertisements, Television Industry, Business Houses, Mobile Phone Advertising, Internet Advertising, Indian Music Industry, Indian Animation Industry, Film Entertainment Sector, Indian Telecom Industry.