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He has eight legs, but he can't
play football. He has never
witnessed a single match, but bet with me, he can be the best of
the bidder's nightmare and can trigger a cold wave to run through the
spine, anytime - every time. Yes guys, you have got it right, it's none but
the Oracle Octopus Paul - born in England, brought up in Germany
and now a citizen of Spain. Undoubtedly, `Paul' was the "The X-factor"
for making the FIFA World Cup 2010 so special and truly deserves a prize
for `his' immense contribution in advertising the game of soccer
and World Cup Football 2010 as a whole.
This article discusses the various advertising strategies
adopted by the FIFA to promote the World Cup tournament across the
globe. It starts with the discussion of the history of the FIFA World Cup
and then probes into different advertising tools and techniques used
by FIFA.
The FIFA World Cup is an international association football
competition inroduced in 1930. It is contested by the men's national
teams of the members of Fédération Internationale de Football
Association (FIFA), the sport's global governing body. Since the first
match in 1930, the game has been organized 19 times, except in 1942
and 1946 because of World War II. |
