In the early 1970's, Arthur F F Snyder,
former Vice Chairman of Boston's US Trust, became a legend because he was willing
to lend money to a new technology company called Prime Computer Company.
Other bankers saw risk at Prime Computer, while Snyder saw an opportunity. When asked
his philosophy behind the risky venture that scared other bankers away, Snyder took
out a sheet of paper and wrote:
Snyder said these two words were more than the fundamental building blocks
of the Basic Accounting Equation. It also was a statement about human nature.
What he meant was that some people gravitate towards asset enhancement as a way
of providing value to organizations. Such people often see the world as one with
full of opportunities. Their weakness is that they are prone to fall in love with their
overly optimistic assessments. In terms of the Big Five Personality Dimensions, such
people would be high on Openness and Extraversion.
But liabilities reduction is also a critical value. People who gravitate towards
this side tend to see the world as full of threats.
Their weakness is that they are tone deaf to value, lack vision, and place too
much weight on threat. Using the Big Five, such people are low on Openness, high
on Stability, and low on Extraversion. |