Business process outsourcing (BPO) is a strategy widely used by MNCs and governmental bodies mainly in the developed countries. BPO gives them huge cost and economic benefits. Deepak V Kuriakose, in this article, talks about why, how and when brand India will emerge as the largest BPO hub in the world.
India is a brand of people, skills and opportunity. From time immemorial, India has been a brand of variety and an example of unity in diversity. Several facets of India have reckoned it as a brandits heritage, its culture and traditions, its people and more recently its position as a destination for new age business opportunities. The India brand today is exemplified by the growth of the Indian economy, the availability of high quality resources, especially manpower and in becoming the choicest destination for BPO business paradigm. This article aims at projecting India as the BPO brand of the world.
The BPO bandwagon largely consists of outsourced activities in India starting with software development, medical transcription and transaction processing to IT--enabled services. India offers BPO an environment offered by no other location in the worldthe vantage points being its locational attractiveness, quality of manpower and the cost of resources. The Indian BPO brand has been built from scratch starting off as fledging BPO ventures by multinational companies to becoming a global transformational outsourcing supplier. India now boasts of a large base of loyal and satisfied customers around the world built through operational excellence of its people processes and use of technology. |
