Indrajit Lahiri questions the rationale behind branding India without proper infrastructure, communication facilities etc. However, though there are constraints, he says, India still has the potential to brand its current core area i.e., its smart and techie brains. everything has to start from here.
Is it time to brand India as the happening investment destination? Or is it only hype promoted by the advertising honchos of this subcontinent, and the media to boost expectations?
India is among the oldest civilizations in the world. It is the land of Mohenjodaro and Harappa, of Nalanda, and Vikramaditya; of ancient wisdom reflected in the Vedas, Upanishads, the Mahabharat and the Ramayan. It is the land of old and new religions including Hinduism, Buddhism, Sikhism and Jainism.
"India is a lot of little Indias within", says Executive Director, KPMG, Rajesh Jain. It is in several stages of development from the Jhabua tribe in the Andaman and Nicobar islands to the near space community in Bangalore. It speaks in different tongues and has different ways of living.
The country is embedded in an agricultural economy. If the rains fail, the economy is in doldrums. If the rains are bountiful, the economy perks up. |
