Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. to be in business today, our most important job is to be head marketer for the brand called You.
Malcom
Gladwell, in his book Blink, describes that people feel happier when they
see a smiling face, and sad when they see a frowning face. They are influenced
emotionally as well as intellectually to behave in a certain way to the emotional
need of a smiling or a frowning person. The Expectancy Value Theory says that
individuals always choose outcomes which bring positive feeling and satisfaction.
Their choice is always dependent upon their preference, and if they like something,
they want it. This is how choice and decision about wanting for a person happens.
Their choice therefore, is significantly influenced by their liking and if their
liking changes so does their wanting, and ulimately choice. Therefore, as the
liking of people varies with preconceived preferences, it is essential to bring
"positive feeling and satisfaction" to impress them. To be a powerful
personal brand.
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