Nowadays, there is a visible change in the world of advertisement.
Many of the old methods of advertising are no more effective
and do not have the same mass appeal they once had. Advertisers
are being compelled to keep pace with the changing customer
demands and newer technologies.
Advertisers are now using different new techniques to gain
the lost attention of the customers. For example, take the
latest innovation of in-film advertising, which permits
its users to artistically combine their products together
and shape them into the theme of a beautiful movie. The
goal is to get the customers' attention back by hook or
crook. For this, again technology is proving itself to be
the best tool in the hands of the companies. Many other
new techniques are also being used to carry the messages
to the customers. Some of them are Automatic Teller Machines
(ATMs), Bluetooth, WI-FI (wireless technology brand owned
by the Wi-Fi Alliance), etc.
Some people say that the advertising is the second oldest
profession. The main idea is to make people aware of the
importance of advertising. It was there during the time
of our ancestors; it is there with us now and will live
forever. The communication era, which has not left any life
untouched today, has affected advertising also. The advent
of Personal Computer (PC), Internet, e-commerce, Desk-Top
Publishing (DTP) and computer-assisted designing has changed
the way of advertising today.
The main purpose of advertising is to help promote trade,
to make people buy and sell. It hardly matters how it is
done. People are using new technologies to promote themselves
in the market. It can be in the form of a product, a service,
or an idea.
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