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Motif Inc. is a knowledge-based service-provider where
human judgment is essential to the workflow. Motif's founders
and management team has extensive US experience working
with global organizations such as Intel Corp., Sun Microsystems
and AT&T. All of their clients are referenceable, which
includes one of the largest online auction company in the
world, a $5.5 bn financial and HR services company, one
of the largest online travel companies in the US, a top
ten US investment bank, online DVD trading company, online
book, music, video and entertainment retail company, a national
TPA in the 401(k) industry, one of the leading mortgage
bankers in New York and a leading c
solution-provider in Life Sciences Industry.
Motif has been delivering consistent high quality results
due to its best-in-class processes, innovative operations
management, continuous process reengineering, responsiveness
and flexibility. The company's robust recruitment processes,
extensive training modules, innovative retention programs,
process reengineering through Six Sigma, 24x7 support, flexibility
to ramp-up operations have established it as a niche player
in the BPO industry. Motif offers global services from its
centers in India and the Philippines. Motif Inc. was formed
in 2000 and is a privately held company. It is an ISO/IEC
27001:2005 certified company (international recognition
for information security).
In 1997, my wife, Parul and I returned to India after spending
10 years in the US. I had gone to the US to pursue my Masters
degree in Electrical Engineering from The University of
Texas at Austin. After my graduation, I worked with large
IT companies such as Sun Microsystems Inc. and LSI Logic.
We returned to India and started Confluence, a software
development services company and managed it profitably.
By 2000, we realized the immense potential of the BPO business
and wanted to create a world-class organization focused
on innovation in niche verticals. Parul and I founded Motif
in August 2000 and rolled over our software company into
it. With an investment of $4 mn from leading Wall Street
and Silicon Valley companies such as Desai Capital, The
Chatterjee Group, Artiman Ventures, etc., Motif Inc. started
with 25 employees and has grown to 450 employees today.
My decision to form a company in Ahmedabad, was based on
the facts that the city had the right ingredients to start
an outsourcing venture such as large number of college graduates
with commerce background and accounting skills, proficiency
in English language, cost-effective infrastructure and reliable
power and telecom facilities.
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