| The ever-changing technological advancement, the global 
                      competition suggests that the economy of the 21st Century 
                      will create new challenges for both organizations and workers. 
                      Though it is possible to compete by accessing the low-wage, 
                      low-skilled job destinations, countries like the US has 
                      chosen to take full advantage of its labor force and to 
                      create high-performance workplaces. However, in today's 
                      services-led global economy, the economic success depends 
                      heavily on the quality of workforce. They need to be better 
                      educated and to fill new jobs; they need to be more flexible 
                      to respond to the changing knowledge and skill requirements 
                      of existing jobs. These developments indicate that lifelong 
                      skills development must become one of the central pillar 
                      in today's job market.  Over the past decade, the job market and almost every industry 
                      have transformed a lot and so as the job search process. 
                      Earlier many people have struggled with downsizing, mergers 
                      and acquisitions and reorganizations. On the other hand, 
                      job search process has experienced a period of tremendous 
                      growth and expansion to meet market demand. It was a mere 
                      cottage industry and today job search is now a multi-billion 
                      dollar industry. The growth trend created many new career 
                      paths for the job search professionals. Besides, the traditional 
                      jobs of resume writer, career counselor, direct mail provider 
                      and testing specialist, etc., have emerged several new job 
                      categories. Among these, career coach (also referred to 
                      as a career strategist) has received tremendous attention 
                      and has evolved as its own profession within the job search 
                      industry.  A career coach is a life coach specialized in helping people 
                      in their working life. The coaching is not based on one 
                      past experience, but concentrates on the present, to move 
                      the life forward in the direction that one want in future. 
                      The career coaches not direct any thing, but facilitates 
                      progress through exploring alternatives and supporting through 
                      making the change. |