Pixels vs. print is the new dawn of the emerging digital ad scenario. Digital signage ads are emerging as the gossip of today's ad market fascinating customers with effective digital displays and are creating a `wow' factor. Digital signage is gaining momentum across the world by enabling companies to present their ideas, objectives, products and services in a more attractive way with the help of the art designers.

It's no secret that the current digital era is ushering towards a modern digital economy where every aspect of life is digitalized. People are more inclined to modern technologies in daily life. Every digital sign is catching eyes. Accordingly, companies are shifting their focus to such technologies. In the current world, people have become sightless towards the conventional form of advertisements posted in the newspapers, banners, TVs, posters, etc. In the recent years, man has become a visual creature fascinated towards images, colors, motion, designs and pictures making their lives colorful.

Paying for a brand in this digital world has become a challenge for every advertiser. Gone are the days when the companies had to catch their prospective customers through fixed media like TVs and newspapers. The customers have now become mobile and so have to be approached while they are out of their homes. Therefore, a new form of digital advertising mechanism targeting customers when they are out of their homes has emerged most aptly called `out-of-home advertising'. This enables the companies to deliver their message at the customers' doorsteps. Although many forms of outdoor advertising persists, digital media is tempting marketers and the customers. So digital out-of-home advertising is the best medium to communicate and update about the company products and services in the current scenario.

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