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INTERVIEW

"We're pretty unique."

- Interview with Anne Barnard

Anne Barnard, the Managing Director of BBC World News, was in India to announce key changes in its South Asia operations. India, an increasingly dynamic and key market, has been made the first regional marketing center for the division outside the UK. Based out of Mumbai, the center will focus on the South Asian market and will be manned by a cross-divisional marketing team in keeping with BBC World News' repositioning as a tri-media news service that delivers news and information across multiple platforms — TV, online and mobile. In the interview, Barnard spoke about the challenges of content consistency in the context of convergence, the changing economics of the news room, the state of Indian media and the pressures of commercialization.

E-TECHNOLOGIES

The Coming of 4G : New Path to High Performance in the Emerging Digital Ecosystem

- Asheesh Saksena, Miguel Myhrer and Shahid Ahmed

Fourth-generation (4G) technologies are bringing high-speed broadband devices and services to the wireless world. The article explores the six major characteristics of wireless broadband revolution and identifies the key imperatives for legacy service providers, new entrants, device manufacturers and content companies.

E-STRATEGIES

Managing Multiple Outsourcing Relationships : Best Practices for Keeping it Simple

- Eric Simonson

Organizations using outsourcing as an integral part of their sourcing strategy face significant problems while managing multiple outsourcing relationships. This article examines the reasons for these problems and offers suggestions to overcome them.

E-BANKING

E-Banking : Some Economic Implications

- Jayant Kumar and Hitesh Bhatia

The `brick and mortar' banking system will be undermined with the advent of e-banking adopted by majority of commercial banks and financial institutions. The speed at which the new technology has spread, is simply amazing. This article, gives a view of the emerging e-banking system in India. The technological innovations in relation to industry reorientation and the economic implications of e-banking. These implications relate to money supply and its control and labor market concerns. The banks still ride on the horns of a dilemma, facing the confronting pulls of commercial benefits vis-à-vis societal costs.

E-SECURITY

Security Measures for Advanced IT Networks

- Butchi Babu Muvva

Keeping information secure, is of ultimate importance in today's competitive and networked business environment. As the economy grows and technology changes, it is important to keep the networks, servers and PCs secure. For security measures, the US Sarbanes-Oxley Act guides on the assessment and evaluation of internal controls. This article elaborates the role of IT professionals in implementing security measures effectively.

CASE STUDY

Dell Inc. : Moving Beyond Direct Sales Model

- Debapratim Purkayastha and Syeda Ikrama

The case discusses Dell Inc.'s (Dell) business model and distribution strategy. Dell, which was known for its direct selling model that was backed by strong supply chain management practices, lost its market leadership to HP in 2006. In the mid 2000s, some analysts had criticized Dell for sticking to its direct-only business model. According to them, the business model that had made Dell so successful in the past was not as effective as before and the company was losing its competitive edge. In 2007, Dell announced its intention of moving beyond the direct-only model. Though some analysts welcomed the move others felt that significant challenges lay ahead for the company.

BOOK REVIEW

E-Governance Today

- Editor : Sadagopan S Reviewed by T Suneetha

Information and Communications Technologies (ICTs) are being used by the g overnments to improve their relationship with the citizens. Information Technology (IT) helps not only in revolutionizing the way the government works but also improves the ability of the governments, to work effectively. It is being used for the exchange of information between citizens, businesses and the governments, in an economical way. The book describes about the concept of e-governance and its benefits, strategies, implications, and implementation while citing the practical examples of e-governance in India and abroad.

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Automated Teller Machines (ATMs): The Changing Face of Banking in India

Bank Management

Information and communication technology has changed the way in which banks provide services to its customers. These days the customers are able to perform their routine banking transactions without even entering the bank premises. ATM is one such development in recent years, which provides remote banking services all over the world, including India. This paper analyzes the development of this self-service banking in India based on the secondary data.

The Information and Communication Technology (ICT) is playing a very important role in the progress and advancement in almost all walks of life. The deregulated environment has provided an opportunity to restructure the means and methods of delivery of services in many areas, including the banking sector. The ICT has been a focused issue in the past two decades in Indian banking. In fact, ICTs are enabling the banks to change the way in which they are functioning. Improved customer service has become very important for the very survival and growth of banking sector in the reforms era. The technological advancements, deregulations, and intense competition due to the entry of private sector and foreign banks have altered the face of banking from one of mere intermediation to one of provider of quick, efficient and customer-friendly services. With the introduction and adoption of ICT in the banking sector, the customers are fast moving away from the traditional branch banking system to the convenient and comfort of virtual banking. The most important virtual banking services are phone banking, mobile banking, Internet banking and ATM banking. These electronic channels have enhanced the delivery of banking services accurately and efficiently to the customers. The ATMs are an important part of a bank’s alternative channel to reach the customers, to showcase products and services and to create brand awareness. This is reflected in the increase in the number of ATMs all over the world. ATM is one of the most widely used remote banking services all over the world, including India. This paper analyzes the growth of ATMs of different bank groups in India.

International Scenario

If ATMs are largely available over geographically dispersed areas, the benefit from using an ATM will increase as customers will be able to access their bank accounts from any geographic location. This would imply that the value of an ATM network increases with the number of available ATM locations, and the value of a bank network to a customer will be determined in part by the final network size of the banking system. The statistical information on the growth of branches and ATM network in select countries.

Indian Scenario

The financial services industry in India has witnessed a phenomenal growth, diversification and specialization since the initiation of financial sector reforms in 1991. Greater customer orientation is the only way to retain customer loyalty and withstand competition in the liberalized world. In a market-driven strategy of development, customer preference is of paramount importance in any economy. Gone are the days when customers used to come to the doorsteps of banks. Now the banks are required to chase the customers; only those banks which are customercentric and extremely focused on the needs of their clients can succeed in their business today.

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