There is a wide variation and inconsistency in the way Business Intelligence (BI) is perceived by the top management, its implementation methodologies and success rate.

Business Intelligence is now quite indispensable for innovative organizations. The strategic intent and competitive strength of recent firms of all sectors have no meaning if they do not have the core competency to use BI tools. BI tools are extensively used for customer profiling, target marketing, usage analysis, campaign effectiveness, product affinity, financial intelligence applications and human resource management. So tasks and techniques of BI is a real world challenge and sky is the limit to explore the scope and opportunities in the current context. BI takes the help of knowledge management, data warehousing, data mining, business analysis and statistics to explore and analyze trends of various processes of firms. The tool is primary based on a client tier, middle tier and a server tier. The software of BI is designed for different categories of users in the organization. In many cases, all the softwares are interlinked so that it is not difficult to work together. So the reporting tools integrate and extract information from data to arrive at a decision at tactical and strategic level of management. The fundamental concepts and well-defined methodologies of BI help firms to arrive at a decision using fact-based support systems.

MBA Review Magazine, Business Intelligence, Innovative Organizations, Financial Intelligence Applications, Human Resource Management, Knowledge Management, Data Warehousing, Data Mining, Customer Relationship Management, OLAP Tools, Business Methodologies, International Data Corporation, Organizational Effectiveness, Business Decisions.