Knowledge is derived from
minds at work (Davenport et.
al., 1998). When firms hire experts, it means that they are
buying people with insights which come from their previous experience.
Knowledge is intellectual capital which is the product of competence and
commitment of the individual to the organization. It is the information in
action. The characteristic feature of knowledge is that it is not consumed
when used and at the same time it does not follow the law of diminishing
marginal utility. The more knowledge one uses, there would be a temptation
to make more use of knowledge in order to clarify and refine one's actions.
In this process, one would end up violating the marginal utility theory in
economics. When knowledge stops evolving, it can only be treated like an
opinion and can no more be defined as true knowledge, which must
definitely evolve from time to time. Knowledge management should not be
isolated and should be given the highest priority like that for cost cutting,
restructuring or international expansion (Morten et.al., 1999). The only source of lasting competitive advantage
is knowledge (Nonaka, 2007) and the author also explains about the
primary reasons for the success of Japanese companies in managing
knowledge. The secret of success of Japanese companies like Honda,
Matsushita, NEC and Sharp can be attributed to their ability to create new
knowledge or innovate. Conscious overlapping of information, managerial
activities and managerial responsibilities is the key organizational design feature
of Japanese companies. At the same time, the western managers treat
duplication as a wasteful activity. The Japanese organizational design
encourages interaction and internal competition, which helps in sharing
of ideas and also results in `best' approach. Job rotation is practiced
in Japanese companies which help organizational knowledge to be more
fluid to spread faster. Another peculiarity of Japanese companies is availability
of all information to all employees irrespective of their rank. New
knowledge is the result of utter chaos and confusion arising out of discrepancies in
the meaning among various employees. Middle managers play a
prominent role in the knowledge creation process as they interact with the senior
managers and the frontline employees to create knowledge. Managers
must challenge employees, who take things for granted, to kindle
innovation. Table 1 shows various knowledge views and the corresponding KM
focus to achieve the same. The knowledge can be viewed from five
different angles, namely, state of mind, object, process of applying expertise,
accessing information, and capability to influence future action.
|