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For businesses to be successful,
they have to make the best use
of their strengths and opportunities and overcome weaknesses
and threats. External threats, in particular, pose serious challenges to
business organizations, necessitating well-planned and concerted
measures to combat them to ensure their survival.
Today, we are faced with a much larger and more general
threat, which impacts all of us. We often hear that the glaciers are
melting. The ecosystem is collapsing irreversibly. Decomposed vegetation is
releasing enormous amounts of carbon dioxide into the atmosphere.
The temperature of the earth is increasing day-by-day. All these together are
collectively referred to by one term Global Warming. No industry can
escape this threat. This threat engulfs all the industries, be it cement,
power plant, automobiles, refrigeration, insurance, or real estate.
On the one hand, there is an urgent need to reduce the pace of
global warming and if possible, reverse the trend, while, on the other,
many industries also have the opportunity to utilize the emergent situation
to nurture their own businesses in a manner that helps the
environment. Even in the financial services field, people are coming up with the
concept of weather derivatives. |
