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Marketing Mastermind Magazine:
Development of Tirupati as a BPO/KPO Hub
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After long years of strong growth, today, the Indian IT/ITES sector is finding it hard to sustain its profit margin. The operating cost, especially in Tier 1 cities like Mumbai, Bangalore, Delhi and others, has gone up considerably. Therefore, to sustain operating margins, IT/ITES companies are now moving to the Tier 2 and Tier 3 cities. These cities too have realized their future potential and are gearing up to meet demands. One such city is Tirupati, the famous temple town in Andhra Pradesh. This article evaluates the merits of Tirupati, and describes how the Andhra Pradesh government is facilitating its development as a prospective ITES hub.

 
 
 

The economic recession, par- ticularly in the developed countries, has been a dampener for the Indian Information Technology/Information Technology Enabled Services (IT/ITES) such as Business Process Outsourcing and Knowledge Process Outsourcing (BPO and KPO) industries. To minimize the effect of rise in cost of operations in the metropolitan cities and compete with other low-cost countries, Corporate India is looking towards Tier 2 and Tier 3 cities for expanding their IT/ITES businesses. In this scenario, many Tier 2 and Tier 3 cities are emerging as new investment destinations as they race to catch up with their larger cousins.

Some cities like Pune, Vishakapatnam, etc., have already attracted some major players in the business. Corporate India would prefer such places as cost of real estate and manpower would be comparatively lower. In addition, as major IT companies are already located in the major metros, having BPO/KPO operations which require personnel with comparatively simpler skills in the smaller cities would disperse economic development to such places, thereby reducing pressure on the larger cities.

The government too is facilitating this process in various ways. For instance, the government has the Software Technology Parks of India (STPI) scheme, whereby companies can register under the scheme, and avail themselves of applicable tax and other benefits. The other initiative of sanctioning Special Economic Zones (SEZ) also offers various incentives.

 
 
 

Marketing Mastermind Magazine, Business Process Outsourcing, BPO, Knowledge Process Outsourcing, KPO, Economic Development, Software Technology Parks of India, STPI, Special Economic Zones, SEZs, Intercity Transportation, ITES Companies, Commercial Hub, Telecommunication Systems, Public Transportation Systems, Global Economy.