Understanding Students' Expectations : A Case Study
Article Details
Pub. Date
:
November, 2005
Product Name
:
EFFECTIVE EXECUTIVE
Product Type
:
RESEARCH PAPER
Product Code
:
EERP10511
Author Name
:
D Malmarugan , NRV Prabhu
Availability
:
YES
Subject/Domain
:
Management
Download Format
:
PDF Format
No. of Pages
:
2
Price
For delivery in electronic format: Rs. 50;
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Description
Academic institutions should realize that understanding students requirements and fulfilling those would indeed help them in achieving sustainable growth.
Customers do not expect Saris from Levi's. Understanding customers expectations is critical in developing sustainability. As education is an area where marketing is practiced increasingly, understanding students' expectations assumes significance.
A study was conducted in Salem, Tamil Nadu, to understand students' expectations from the MBA program, and what are the parameters that influence enrolment process.
Keywords
Understanding Students' Expectations : A Case Study, expectations, assumes, critical, Customers, education, enrolment, Academic, institutions, Levi's, parameters, requirements, significance, sustainable.
