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The IUP Journal of Management Research :
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Considering the fact that implications of entrepreneurship for a country are paramount, it is important to bring the field into prominence. A number of studies have examined the effect of several variables on entrepreneurship in isolation but very few provide a holistic perspective. Entrepreneurial behavior is affected by economic, social, psychological, environmental, demographic, and cultural factors. Therefore, a concrete platform that can provide a comprehensive view of interrelationships and impact of these variables on entrepreneurial behavior is imperative. Hence, this paper attempts to collate, analyze, and understand, through literature survey, the concept of entrepreneurial behavior, its major factors, and the variables underlying each factor, which leads to improved entrepreneurial performance. The study brings to light, through a simple analytical model, the relationship and influence of six major factors, which have been identified through literature review and synthesis, on entrepreneurial behavior. Building on the logic of the model, this study also attempts to serve as a basis for future research which could concretize the ongoing discussion on newer factors and their underlying variables which could have major implications for entrepreneurial behavior under different contexts.

 
 
 

The study provides a clear road map to entrepreneurial literature and the detailed literature review regarding the interactions among various factors such as psychological, social, cultural, economic, demographic, personality traits, and other influencing factors that are responsible for entrepreneurial emergence and success. Entrepreneurship is a vast subject as it does not alone correspond to a single academic discipline, but relates to numerous disciplines such as economics, sociology, demography, and psychology.

Hence, it is a multifaceted and a multidisciplinary subject with complex social, cultural, and economic phenomena. But it requires creativity and innovation that are consistent with the healthy edge required to change the basis of competition. Entrepreneurship is at the top of the cultural, economic, and political agenda.

It is considered as one of the main keys for unlocking economic growth, and as a result the policymakers worldwide have attempted to implement certain strategies that cherish and sustain entrepreneurial activity (Michel J Lynskey, 2002). Entrepreneurship is studied as a process of creating new firms (Gartner, 1988; and Krueger and Brazeal, 1994). It involves exceptional kinds of decision-making process. The success of every venture depends on the entrepreneur's personality structure and on many other influences such as internal and external factors.

 
 
 
 

Management Research Journal, A Conceptual Analysis, Entrepreneurship Behavior, Globalized Economy, Strategic Management, Organizational Goals, Environmental Factors, Economic Theory, Public Administration, Organizational Structures, Managerial Skills, Decision-Making Process, Organizational Behavior, Entrepreneurship Theory.