Indian media has come a long way from just having a state-owned TV and Radio, and a few hundred print publications in 1980s to an era where there are around 300 TV channels and more than 120 privately-owned FM radio stations, booming online media and around 80,000 print publications. There has been a drastic change in the industry over the last few years, especially after 2001 when government regulations were relaxed to allow the entry of a number of companies into the print, television, and radio media.
This growth has led to a wide media fragmentation and made media planning really interesting. Indian advertising has evolved immensely in last two decades and has become one of the biggest contributors of Indian economy.
India's economy has been growing at fast pace since the last few years with a GPD of 9% in 2007 and this is expected to grow in future despite the current inflation due to international crude oil crisis. Decisions such as allowing foreign players and introduction of FM radio, DTH have given a boost to Indian advertising industry. |
