Marketing creates `magic'! Ever since
organizations understood the importance and relevance of
marketing and its influence on generating revenues, it's
the play word used day in and day out for all purposes.
Marketing was always related to products and services.
`Marketing' is an instructive business
domain that serves to inform and educate target markets
about the value and competitive advantage of a company
and its products. All the products or services from soap
to church require marketing to promote and woo customers.
If you are an Indian, irrespective of
whether you are a movie buff or not, there is some amount
of Bollywood in you! That's the charm of Bollywood. `Bollywood',
the Indian name for the Hindi/national language movies,
is mostly used as synonym for movies in India. No clear
history can be traced for the emergence of the term `Bollywood'
or as to who coined the term, but Amit Khanna emphasizes
to be the foremost person to have made use of the phrase
in a news story published in 1970s. Today, even Oxford
English Dictionary recognizes the word `Bollywood' as an
idiomatic expression of popular film industry of India
based in Mumbai.
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