We all have heard about Business Process
Outsourcing (BPO), Knowledge Process Outsourcing (KPO)
and Legal Process Outsourcing (LPO). India gets much of
its revenue from these kinds of outsourced jobs and our
young graduates mostly look for such kind of fancy jobs
that give them fat pay every month. Many of us must have
watched the film Chak de India. In one of the
scenes, a woman hands over a small piece of paper to the
Australian coach which assists the team. We all must have
wondered what it is. It is nothing but technology. What
kind of technology is it that improves the performance
of a team or an individual player within a day or two?
It is nothing but an `Analytical Software' and it is a
part of Sports Process Outsourcing (SPO).
Sports is one of the largest and fastest
growing industries in the world. Every year, billions of
dollars are spent on sports—either on conducting
sports events or on sports equipment and apparel. The world
of sports is generally divided into 16 sectors: Fitness,
Team, Fishing, Bicycle Sports, Indoor Games, Personal Contact
Sports, Extreme Sports, Recreational Exercise, Helmet Sports,
Board Sports, Outdoors Activities, Racquet, Skating, Shooting
Sports, Snow and Water Sports.
According to National Sporting Goods Association (NSGA), the US market size is approximately $400 bn, which includes equipment, apparels, footware, IT solutions, etc. The US market size for sports is twice the size of its auto industry and seven times bigger than the size of its movie industry. Sports is big in US, Europe and Australia. |
