The emerging trends in business and stringent
                      competition due to globalization of economy have led domestic
                      and multinational organizations to compete for the same
                      customer, and also to compete on recruitment and retention
                      of talent. And, rewarding performance is now a key differentiator
                      for companies as they look to attract, retain and motivate
                      their employees. It is necessary to reorient the HR practices
                      to keep pace with the changes that are taking place both
                      in the nature of work as well as in the perception of employees
                      due to increasing opportunities the employees have before
                      them in today's organizations. The effective implementation
                      of this will result in achieving the business goals and
                      enhancing the morale of the employees.  
                    The business scenario has thus led to
                      radical changes at the `workplace' and demands a paradigm
                      shift in Human Resources (HR) practices in the organizations.
                      As a result, employers offer explicit time-bound rewards
                      for performance to their employees, especially rewards
                      that enhance an individual's marketability.  
                    For effective implementation of rewards, no single factor holds the key, including financial rewards. Instead, a combination of approaches is necessary to ensure that the employees feel valued and equitably compensated for their efforts.   |