The global financial crisis has
not impacted the Indian banks
as severely as it has affected their western counterparts due to
the regulatory policies and the `conservative' approach (which in hindsight
appears to be prudent banking) adopted by the Indian banks. However, in
the last several months the credit growth has slowed down considerably due
to the economic downturn and segmental pressures on NPLs, leading to
cautious lending by the local banks. At the peak of the global credit
crisis, such a situation was also catalyzed by liquidity issues till massive
dosages of intervention by the RBI reined in the situation. It was imperative
for the Indian banks to counter this phase through a well thought out
strategy, coupled with increased efficiency in operations. While there are
indications of a credit letup in the last two quarters, it is still benign, and
banks are expecting credit demand to pick up from the third quarter onwards.
The last few years have seen the Indian banking sector touch new
heights, with advances and deposits growing more at a CAGR of more than 25%
during FY06-09. This growth has allowed Indian banks flexibility in asset
structure, enabled a higher capital base, and therefore helped the banks
generate system-adaptive efficiencies. The Public Sector Banks (PSBs), which
had been laggards in terms of operational efficiency, customer service and
innovative products in the 1990s and at the beginning of this decade, proved the
adage: even elephants can dance! Waking up to the challenges of efficient
growth following the entry of fiercely competitive new private sector banks in
the last few years, the PSBs, which were used to `lazy banking', have been
forced to take cognizance, as the new private sector banks captured market
share with the use of aggressive marketing and fast adoption of
sophisticated technologies and more innovative
products. Today, the marquee names in Indian banks include the likes of
SBI, Punjab National Bank and Union Bank, which have legitimately
earned their place under the sun by reengineering their business
processes, clearly articulating their strategic objectives using their
resources and capital more productively, and turning their distribution
reach (branch network) to their advantage with liberal doses of technology.
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