On January 9, 2001 Steve Jobs explained what would become one of the most famous business strategies of all time. He called it ‘The Digital Hub’. Here is the link if you want to see the speech: http://www.youtube.com/watch?v=9046oXrm7f8 This concept has been written about in numerous business books and magazines. In essence, he explained how Apple would dramatically enhance our lives through products that leveraged digital devices. From that moment on, and even before it, Apple has supplied us with iMovie, iTunes, iPod, iPhone, iPad, and almost every iIdea imaginable.

Steve Jobs didn’t hide what he was going to do. He put it right out there for everyone to see, and then he focused his company on staying true to this strategy for the past decade. More importantly, he gave every company an important insight on how to build business success for the long term. A ‘business hub’ is a central concept of something that adds value to other people and that you will build everything in your business around.

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